A propos Anthony Poncier

Je suis un consultant en management et en stratégie. Je suis spécialisé dans le management de l'information (entreprise 2.0, travail collaboratif intelligence économique...)

Digital transformation : how to make the shift internally

Last week, took place the #HubForum under the title connect, transform or die. In strong resonance with this topic, I’ve been a speaker, under Publicis Consultants Netintelligenz (MSLGROUP) tag, to talk about digital transformation during ten minutes stage (short one, so you have to be sharp).

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Congrats @aponcier for your speech at the #HUBFORUM : for me, the most inspiring with the one of @matfree (DigitasLBI president for France) #PublicisRocks

 

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Livre : transformation digitale

transformation-digitale-livreCe n’est pas la première fois que je parle d’un livre de David Fayon rédigé avec un comparse ou à propos des mutations à venir du marketing. Mais celui-là, en collaboration avec Michaël Tartar m’intéresse particulièrement puisqu’il traite de transformation digitale (entreprise 2.0, social business), la thématique développée sur ce blog depuis des années.

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Do companies kill digital mindset?

dig_mindsetAs we already discussed on this blog, digital transformation is the new Holy Grail for companies. 88% of them have set up a digital project according last Altimeter Group’s research, however, let’s be frank, we are far from a real digital transformation. Things are moving, but the realization is just a first stage. Only if we agree of what is a digital project.

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Digital Transformation : a long quest

monty-python-sacre-graal-02-gThe digital transformation is the current Holy Grail of business (also known as Enterprise 2.0, social business), but our leaders have the same problem as the Knights of King Arthur, where to seek and with which knights?

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Digital transformation : from brain to legs

sportSupport the digital transformation of an enterprise requires expertise, but also the means to deploy. If many projects fail, it is not by chance. Often one of these two conditions is generally not fulfilled.

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