There is a lot of talks these days about digital transformation, unfortunately I feel no real sense of emergency inside companies. But this sense of urgency is required to create momentum and provide the impetus.
Last week, took place the #HubForum under the title connect, transform or die. In strong resonance with this topic, I’ve been a speaker, under Publicis Consultants Netintelligenz (MSLGROUP) tag, to talk about digital transformation during ten minutes stage (short one, so you have to be sharp).
Congrats @aponcier for your speech at the #HUBFORUM : for me, the most inspiring with the one of @matfree (DigitasLBI president for France) #PublicisRocks
As we already discussed on this blog, digital transformation is the new Holy Grail for companies. 88% of them have set up a digital project according last Altimeter Group’s research, however, let’s be frank, we are far from a real digital transformation. Things are moving, but the realization is just a first stage. Only if we agree of what is a digital project.
The digital transformation is the current Holy Grail of business (also known as Enterprise 2.0, social business), but our leaders have the same problem as the Knights of King Arthur, where to seek and with which knights?
For a long time IT has managed digital issues for their company. Since the last few years marketing and communication are more and more competitors on this topic. Especially thanks to the development of the SAAS and the Cloud, the tool becoming just a lever, but not the backbone of a digital transformation. But with the rise of the digital workplace, IT is back in the game Lire la suite