This post has been originaly published in french on 01 Business. During the last enterprise 2.0 summit, there was a weird felling of where are we going or not going. A kind of downturn of the concept. If there is not really a downturn that’s true that we are at a turning point.
This post has been publish in french originally for 01Business.
At the end of last year many blog post was about the end of social business like this one on Brian Solis’blog titled social business is dead which suggests that collaboration, social, whatever word is already outdated for business. It should therefore provide a new buzzword. No offense to my colleagues from agencies, the real need is still present even if the concept is not as marketing they would like.
When you start a social business project , you do not realize all the barriers you will have to face . Otherwise there are chances that you would give up before you start, as the mountain may seem huge to climb (which is true and false ). Moreover, companies often do not realize that if they really implement a social business project, this does not mean installing a tool to streamline the flow of information and allow a kind of freespeech, but transform its organization and its business process.
The maturity issue related to social business is important for companies. Really understand that there is different levels of development on the social business is not always easy. Especially to understand that climbing a maturity curve may take time by doing it step by step. But there is also a way of understanding the social business that is important in this process, based on the sharing of your vision. This second approach largely determines the first. In fact to summarize, there is a double maturity analysis. The first is more descriptive, how mature is the company and a second covering the way to deploy it and its impact on the transformation of the organization.