There is one year, I’ve written an article wich compared the presidential elections and the entreprise 2.0. This month the french president has celebrate is one year birthday at the Elysée. It’s the occasion to translate this article. Launch a social business project is like a presidential election. There is the pro and the con, [...]
Category Archive for 'enterprise 2.0'
Often people wonder if they have to begin to deploy an enterprise social network inside to develop a collaborative culture, or begin by a social media presence on the internet. The good point is more and more people don’t ask why they have to do that, but how they’ll do it. People like the Altimeters [...]
Many influenceurs of the enterprise 2.0 (as I a part of), seem to give the impression that things could be easy with the right person and the right methodology. Guaranteed success. Of course not, there is not THE methods, and no one can say, ok I am hundred percent sure what it will run. You [...]
This idea of being inspired by the marketing, I expressed it during a workshop about social learning and employee engagement in social business process, with an HR audience, during the last Enterprise 2.0 summit. Few years ago, I wouldn’t have said that, but I think it is true, even if the sentence is a little [...]
There is a long time (about three years) I haven’t published this type of article on this blog about dos and don’ts and social business. But when Gartner released a prediction that through 2015, a whopping 80% of social business efforts will fail to achieve their intended benefits, hampered by « inadequate leadership and an overemphasis on [...]