Community management : renforcer l’efficacité de vos communautés

CRComme chaque année, toujours très attendue, le 7e rapport du Community Round Table, intitulé sobrement comme toujours The State of Community Management. Ce dernier porte sur la mesure de la valeur ajoutée des communautés, qui devrait répondre aux questions de plus d’un sur la pertinence d’un dispositif communautaire.

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Optimising Digital Collaboration from the Inside Out

1436_10153663760447702_8955458409210369648_nCurrently, a lot of people produce articles, posts, points of view… about digital transformation or digital collaboration. So why another one produced by MSLGROUP ? Because the purpose is not to teach you a lesson or bring a new magic formula to solve all your problems. Our idea was more to come back to the basis, answer to the question that our clients asked us when we meet. Get points of view as well with few interviews like I did with L’Oreal’s CDO during a previous interview about this topic.

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New economy and old management habits

new-economy-620x380Is the leading start-ups management model not cutting it anymore ? Let’s face it, I’ve never really be part of those who have praised these types of management models, which often is more a myth than reality. Business model and management are two different things. So if start-ups can now teach companies new things about business models and customer focus, this is not really the same story for management. But when the business reaches out, what is left?

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Nouvelle économie et vieilles recettes de management ?

new-economy-620x380 Le vent est-il en train de tourner pour le fameux modèle de management des start-ups tant acclamé ? Disons le tout net, je n’ai pas vraiment été de ceux qui ont encensé ces types de modèles de management, qui bien souvent tiennent plus du mythe que de la réalité. Business model et management sont deux choses différentes. Donc si les start ups ont des choses à apporter côté business model et focus client, cela n’est pas vraiment la même chose côté management. Mais quand le business se tend, que reste-il ?

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Digital transformation : discussion with L’Oreal CDO

lubo

Last week L’Oreal organized an informal chat with their Chief Digital Officer, Lubomira Rochet, who introduced her vision of the job and the state of the digital transformation in L’Oreal. The chat was simple, without showing off, without stonewalling. Thanks Lubomira for this opportunity and for your openmindness.

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