Is the leading start-ups management model not cutting it anymore ? Let’s face it, I’ve never really be part of those who have praised these types of management models, which often is more a myth than reality. Business model and management are two different things. So if start-ups can now teach companies new things about business models and customer focus, this is not really the same story for management. But when the business reaches out, what is left?
Le vent est-il en train de tourner pour le fameux modèle de management des start-ups tant acclamé ? Disons le tout net, je n’ai pas vraiment été de ceux qui ont encensé ces types de modèles de management, qui bien souvent tiennent plus du mythe que de la réalité. Business model et management sont deux choses différentes. Donc si les start ups ont des choses à apporter côté business model et focus client, cela n’est pas vraiment la même chose côté management. Mais quand le business se tend, que reste-il ?
Company of the futur, the one from the digital world, will carry tomorrow a management model yet to be invented: it should be more respectful of people’s differences, aspirations, attentive to the impact of changes, transparent on expected compensation. This new model will have to answer to both collective goals and satisfy individual ambitions; Knowing how to make up economic and social. But if the digital revolution can enhance the role of each one, it can also be a new Taylorism, destructive of the human side. Or it’s a new form of control, less visible and therefore more harmful, modelled on the image of the Panopticon prison model developed in the 18th century by Jeremy Bentham, in which the potential of being watched is more efficient than surveillance itself?