Optimising Digital Collaboration from the Inside Out

1436_10153663760447702_8955458409210369648_nCurrently, a lot of people produce articles, posts, points of view… about digital transformation or digital collaboration. So why another one produced by MSLGROUP ? Because the purpose is not to teach you a lesson or bring a new magic formula to solve all your problems. Our idea was more to come back to the basis, answer to the question that our clients asked us when we meet. Get points of view as well with few interviews like I did with L’Oreal’s CDO during a previous interview about this topic.

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Social business : between barriers and brakes

obstacle

When you start a social business project , you do not realize all the barriers you will have to face . Otherwise there are chances that you would give up before you start, as the mountain may seem huge to climb (which is true and false ). Moreover, companies often do not realize that if they really implement a social business project, this does not mean installing a tool to streamline the flow of information and allow a kind of freespeech, but transform its organization and its business process.

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Social business : be inspired by startups, really ?

start-upCécile Demailly has written an article on her blog in june, What corporations could learn from startupsThere is a long time that I want to write an article about this issue, her article is a good excuse to make it. Even if I share some points with my friend Cécile, I think some points needs to be highlight. I know Cécile Demailly and I had some esteem for her professional abilities and she knows what is involved in organization transformation and the change management required. It’s just to easy to say let’s do it like startups

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Toward social business : more a garden than a highway

Last week I’ve make a blog post about social business changenightmare. One way to avoid it is related to change management (THE WORD, even if now it is not the same concept than during the 90’s), to support your organization transformation, so a a change of mindset and a cultural evolution toward social business.

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