Social business is dead, really ?

m.3640_powazki-cemeteryThis post has been publish in french originally for 01Business.

At the end of last year many blog post was about the end of social business like this one on Brian Solis’blog titled social business is dead which suggests that  collaboration, social, whatever word is already outdated for business. It should therefore provide a new buzzword. No offense to my colleagues  from agencies, the real need is still present even if the concept is not as marketing they would like.

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Social business : between barriers and brakes

obstacle

When you start a social business project , you do not realize all the barriers you will have to face . Otherwise there are chances that you would give up before you start, as the mountain may seem huge to climb (which is true and false ). Moreover, companies often do not realize that if they really implement a social business project, this does not mean installing a tool to streamline the flow of information and allow a kind of freespeech, but transform its organization and its business process.

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Social, connection, un état d’esprit individuel avant tout

la-supercherie-d-icareIl y a bien longtemps que je ne vous avais pas parlé d’un livre de chez mon éditeur Diateino (c’est chez eux que j’ai publié 101 questions sur les réseaux sociaux d’entreprise), mais là c’est la rentrée littéraire, donc après le livre de la semaine dernière, en voici un nouveau. Il s’agit du dernier ouvrage en français du célèbre Seth Godin, La supercherie d’Icare. Dominique la boss de Diateino est une grande fan, moi moins pour être honnête, mais comme elle me connait bien, elle a supposé à juste titre que celui-ci ne me laisserait pas indifférent. Et comme souvent elle avait raison. En substance, la patronne de Burberry, Angela Ahrendts se demande comment les entreprises qui ne deviennent pas sociale vont pouvoir survivre, Seth Godin se pose la même question pour l’individu. Si vous ne changez pour devenir plus sociale, vous êtes mort.

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Social business : your worst nightmare ?

t-shirt_1984_george_orwell-2Most of the time, though leaders or consultants  show social business/ enterprise 2.0 as the model of the next enterprise, the one which make match successful business and well being for the employees in a win-win mode. Are you sure ? Usually this issue of social business is focus on the enterprise social network, and that’s just a tool. So the result is related to what you do with this tool. When you see how ours organizations currently run, are you undoubted that we go in the right way for a better world, or a worse one ?

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Are you ready for social business ?

entreprise-2-0-lahcen-afif

Many influenceurs of the enterprise 2.0 (as I a part of), seem to give the impression that things could be easy with the right person and the right methodology. Guaranteed success.  Of course not, there is not THE methods, and no one can say, ok I am hundred percent sure what it will run. You so many issues like organization culture, management, willing of a real transformation into a social business organization…

So if the social business seems to be an answer to many issues that the enterprise has to deal with, it doesn’t mean that your organization is ready to transform or accept the challenge for many good or bad reasons.

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