Currently, a lot of people produce articles, posts, points of view… about digital transformation or digital collaboration. So why another one produced by MSLGROUP ? Because the purpose is not to teach you a lesson or bring a new magic formula to solve all your problems. Our idea was more to come back to the basis, answer to the question that our clients asked us when we meet. Get points of view as well with few interviews like I did with L’Oreal’s CDO during a previous interview about this topic.
Last week L’Oreal organized an informal chat with their Chief Digital Officer, Lubomira Rochet, who introduced her vision of the job and the state of the digital transformation in L’Oreal. The chat was simple, without showing off, without stonewalling. Thanks Lubomira for this opportunity and for your openmindness.
Company of the futur, the one from the digital world, will carry tomorrow a management model yet to be invented: it should be more respectful of people’s differences, aspirations, attentive to the impact of changes, transparent on expected compensation. This new model will have to answer to both collective goals and satisfy individual ambitions; Knowing how to make up economic and social. But if the digital revolution can enhance the role of each one, it can also be a new Taylorism, destructive of the human side. Or it’s a new form of control, less visible and therefore more harmful, modelled on the image of the Panopticon prison model developed in the 18th century by Jeremy Bentham, in which the potential of being watched is more efficient than surveillance itself?
As you may know, last month there was the Enterprise 2.0 summit on designing the digital transformation. I am a usual suspect of that type of conference, and this time they asked me to explain quickly my vision of a roadmap of organizational development of digital transformation.