Social Business be inspired by the monitoring

scrm continuum

 A lot of social business experts note that some enterprises, far from all, have a real social media strategy based on a real web monitoring and community management. For example, as you can read on the last Altimeter group’s white paper on social business, there is different stage of maturity (planning, presence, engagement, formalized, strategic, converged) and the majority is far from the strategic or converged level where the internal collaboration is part of the strategy.

However in an enterprise 2.0 logic, the integration of the  the external flow with the internal flow in a collaborative perspective is most of the time to set up. This in and out process remind the monitoring one. How to be inspired by it, let’s see that.

Continuer la lecture