This idea of being inspired by the marketing, I expressed it during a workshop about social learning and employee engagement in social business process, with an HR audience, during the last Enterprise 2.0 summit. Few years ago, I wouldn’t have said that, but I think it is true, even if the sentence is a little bit provocative. Customers are not identical, as the marketing finally understood, employees either. However, when you look at a roll-out strategy for social business, you have this feeling. No adaptability