Many people think that it is very hard to engage manager in social business project even if they are a corner stone of a digital transformation. Because it is not only about the implementation of a social enterprise network, but about transforming the organization and its business processes and management methods. I already wrote about it a few time ago and here too. But it is still valid, and during a conference devoted to the evolution of management, someone asked me at the end of my presentation on leadership in networked organization, how to integrate front managers. Here is a quick anwser, even there is not a single way or only one solution.
This post has been publish in french originally for 01Business.
At the end of last year many blog post was about the end of social business like this one on Brian Solis’blog titled social business is dead which suggests that collaboration, social, whatever word is already outdated for business. It should therefore provide a new buzzword. No offense to my colleagues from agencies, the real need is still present even if the concept is not as marketing they would like.
When you start a social business project , you do not realize all the barriers you will have to face . Otherwise there are chances that you would give up before you start, as the mountain may seem huge to climb (which is true and false ). Moreover, companies often do not realize that if they really implement a social business project, this does not mean installing a tool to streamline the flow of information and allow a kind of freespeech, but transform its organization and its business process.