{"id":1784,"date":"2010-05-07T07:16:24","date_gmt":"2010-05-07T05:16:24","guid":{"rendered":"http:\/\/poncier.org\/blog\/?p=1784"},"modified":"2010-05-06T22:09:55","modified_gmt":"2010-05-06T20:09:55","slug":"attractivite-de-lentreprise-a-lere-de-la-gen-y-et-des-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/poncier.org\/blog\/?p=1784","title":{"rendered":"Attractivit\u00c3\u00a9 de l&rsquo;entreprise \u00c3\u00a0 l&rsquo;\u00c3\u00a8re de la Gen Y et des r\u00c3\u00a9seaux sociaux"},"content":{"rendered":"<p><a href=\"http:\/\/poncier.org\/blog\/wp-content\/2010\/05\/genY.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-1785\" style=\"border: 1px solid black;\" title=\"genY\" src=\"http:\/\/poncier.org\/blog\/wp-content\/2010\/05\/genY.jpg\" alt=\"\" width=\"265\" height=\"300\" \/><\/a> Il y \u00c2\u00a0avait quelques temps que je n&rsquo;avais pas abord\u00c3\u00a9 la question de la g\u00c3\u00a9n\u00c3\u00a9ration Y (notamment <a href=\"http:\/\/poncier.org\/blog\/?p=474\" target=\"_blank\">ici<\/a> sur leurs rapports \u00c3\u00a0 l&rsquo;entreprise ou plus largement <a href=\"http:\/\/poncier.org\/blog\/?tag=generation-y\" target=\"_blank\">l\u00c3\u00a0<\/a>). Le mois dernier j&rsquo;\u00c3\u00a9tais invit\u00c3\u00a9 par HRchannel qui organisait un <a href=\"http:\/\/hrchannel.com\/event\/491\/rh-et-usages-social-media\/rh--comptez-avec-les-digital-natives\/attractivite-de-l-entreprise-a-l-ere-de-la-gen-y-et-des-reseaux-sociaux\" target=\"_blank\">plateau<\/a> sur ce th\u00c3\u00a8me. Avec moi <a href=\"http:\/\/www.blogpersonalbranding.com\/\" target=\"_blank\">Fadhila Brahimi<\/a>, <a href=\"http:\/\/hrchannel.com\/Stan--Stanislas-Jourdan\/\" target=\"_blank\">Stanislas Jourdan<\/a>, <a href=\"http:\/\/twitter.com\/flapinta\" target=\"_blank\">Franck La Pinta<\/a>, <a href=\"http:\/\/talentpower.free.fr\/\" target=\"_blank\">David Guillocheau<\/a>, <a href=\"http:\/\/hrchannel.com\/zmarouf--Ziryeb-MAROUF\/\" target=\"_blank\">Ziryeb Marouf<\/a>, <a href=\"http:\/\/lagenerationy.com\/\" target=\"_blank\">Julien Pouget<\/a> et <a href=\"http:\/\/gregorypouy.blogs.com\/\" target=\"_blank\">Gr\u00c3\u00a9gory Pouy<\/a>. L&rsquo;occasion de revenir sur les principaux points abord\u00c3\u00a9s pendant ce d\u00c3\u00a9bat entre g\u00c3\u00a9n\u00c3\u00a9ration Y et marque employeur (dans moins de 10 ans ils seront 50% des effectifs de l&rsquo;entreprise).<\/p>\n<p><!--more--><\/p>\n<p>Les 2-3 points abord\u00c3\u00a9s sur ce plateau qui m&rsquo;ont le plus\u00c2\u00a0marqu\u00c3\u00a9 :<\/p>\n<ul>\n<li><strong>La g\u00c3\u00a9n\u00c3\u00a9ration Y comme moteur des nouveaux outils informatiques<\/strong> : J&rsquo;avais d\u00c3\u00a9j\u00c3\u00a0 trait\u00c3\u00a9 de ce sujet <a href=\"http:\/\/poncier.org\/blog\/?p=524\" target=\"_blank\">ici<\/a>. Pour reprendre l&rsquo;id\u00c3\u00a9\u00c3\u00a9 principale, oui ils sont un soutien, mais pas un moteur. Le moteur sont les X ouverts sur ces technologies collaboratives et qui ont d\u00c3\u00a9j\u00c3\u00a0 une reconnaissance interne et qui peuvent donc influer sur les d\u00c3\u00a9cisions de l&rsquo;entreprise.<\/li>\n<li><strong>Sur leur int\u00c3\u00a9gration dans l&rsquo;entreprise<\/strong> : voil\u00c3\u00a0 une image qui vaut mieux de long discours<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"http:\/\/poncier.org\/blog\/wp-content\/2010\/05\/Diapositive15.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1788 aligncenter\" style=\"border: 1px solid black;\" title=\"Diapositive15\" src=\"http:\/\/poncier.org\/blog\/wp-content\/2010\/05\/Diapositive15-e1272801189846.jpg\" alt=\"\" width=\"450\" height=\"315\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Enfin, si les entreprises sont fortement normalisatrices, et qu&rsquo;elles arriveront sans doute \u00c3\u00a0 faire \u00ab\u00a0entrer dans le moule\u00a0\u00bb cette nouvelle g\u00c3\u00a9n\u00c3\u00a9ration, elle en perdra du m\u00c3\u00aame coup le potentiel, notamment li\u00c3\u00a9s aux technologies et usages collaboratifs. Et surtout quand elle sera majoritaire, la question se posera autrement.<\/p>\n<p style=\"text-align: justify;\">Plut\u00c3\u00b4t que tout d\u00c3\u00a9florer, \u00c2\u00a0voici le plateau dans son intr\u00c3\u00a9gralit\u00c3\u00a9.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: center;\"><object id=\"playerWCS\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"400\" height=\"225\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"wmode\" value=\"transparent\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.webcastory.com\/v\/Igg9L4ahm31a3y&amp;uid=2&amp;no_permalink=ok&amp;host=hrchannel.com&amp;skinActiveColor=0xe10079\" \/><param name=\"name\" value=\"playerWCS\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed id=\"playerWCS\" type=\"application\/x-shockwave-flash\" width=\"400\" height=\"225\" src=\"http:\/\/www.webcastory.com\/v\/Igg9L4ahm31a3y&amp;uid=2&amp;no_permalink=ok&amp;host=hrchannel.com&amp;skinActiveColor=0xe10079\" name=\"playerWCS\" allowscriptaccess=\"always\" allowfullscreen=\"true\" wmode=\"transparent\"><\/embed><\/object><br \/>\n<a style=\"font-size: 8pt; color: #70798f; font-family: Trebuchet,Arial;\" href=\"http:\/\/hrchannel.com\/event\/491\/rh-et-usages-social-media\/rh--comptez-avec-les-digital-natives\/attractivite-de-l-entreprise-a-l-ere-de-la-gen-y-et-des-reseaux-sociaux\">[Aller voir le site]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il y \u00c2\u00a0avait quelques temps que je n&rsquo;avais pas abord\u00c3\u00a9 la question de la g\u00c3\u00a9n\u00c3\u00a9ration Y (notamment ici sur leurs rapports \u00c3\u00a0 l&rsquo;entreprise ou plus largement l\u00c3\u00a0). Le mois dernier j&rsquo;\u00c3\u00a9tais invit\u00c3\u00a9 par HRchannel qui organisait un plateau sur ce &hellip; <a href=\"https:\/\/poncier.org\/blog\/?p=1784\">Continuer la lecture <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[66],"tags":[629,215],"_links":{"self":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1784"}],"collection":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1784"}],"version-history":[{"count":0,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1784\/revisions"}],"wp:attachment":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}