{"id":196,"date":"2008-03-29T16:41:12","date_gmt":"2008-03-29T14:41:12","guid":{"rendered":"http:\/\/poncier.org\/blog\/?p=196"},"modified":"2009-08-21T16:43:56","modified_gmt":"2009-08-21T14:43:56","slug":"linformation-strategique-au-coeur-des-avancees-de-lentreprise-1","status":"publish","type":"post","link":"https:\/\/poncier.org\/blog\/?p=196","title":{"rendered":"L&rsquo;information strat\u00c3\u00a9gique : au coeur des avanc\u00c3\u00a9es de l&rsquo;entreprise (1)"},"content":{"rendered":"<p>Pour la cinqui\u00c3\u00a8me ann\u00c3\u00a9e cons\u00c3\u00a9cutive, l&rsquo;\u00c3\u2030cole des mines de Paris organisait en mars un s\u00c3\u00a9minaire sur le th\u00c3\u00a8me de l&rsquo;intelligence \u00c3\u00a9conomique et strat\u00c3\u00a9gique. Ce billet pr\u00c3\u00a9sente l&rsquo;intervention de Bernard Besson.<\/p>\n<p><!--more--><\/p>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">Bernard Besson, contr\u00c3\u00b4leur g\u00c3\u00a9n\u00c3\u00a9ral de la police nationale, charg\u00c3\u00a9 de mission d\u00e2\u20ac\u2122intelligence \u00c3\u00a9conomique et strat\u00c3\u00a9gique aupr\u00c3\u00a8s du\u00c2\u00a0<a style=\"color: #000000; text-decoration: underline; padding: 0px; margin: 0px; border: 0px initial initial;\" hreflang=\"fr\" href=\"http:\/\/www.intelligence-economique.gouv.fr\/\">Haut responsable \u00c3\u00a0 l\u00e2\u20ac\u2122intelligence \u00c3\u00a9conomique<\/a>, introduit ce s\u00c3\u00a9minaire et rappelle quelques fondamentaux. Tout d&rsquo;abord, que l\u00e2\u20ac\u2122intelligence \u00c3\u00a9conomique s\u00e2\u20ac\u2122exerce dans un cadre l\u00c3\u00a9gal (ce qui au regard de l&rsquo;actualit\u00c3\u00a9 r\u00c3\u00a9cente m\u00c3\u00a9rite d&rsquo;\u00c3\u00aatre soulign\u00c3\u00a9). Il s\u00e2\u20ac\u2122agit d\u00e2\u20ac\u2122une d\u00c3\u00a9marche s\u00e2\u20ac\u2122inscrivant dans un environnement concurrentiel. Elle na\u00c3\u00aet du besoin croissant d\u00e2\u20ac\u2122anticipation et s\u00e2\u20ac\u2122applique \u00c3\u00a0 tout type d\u00e2\u20ac\u2122organismes.<\/p>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">On peut consid\u00c3\u00a9rer l\u00e2\u20ac\u2122IE comme la volont\u00c3\u00a9 de b\u00c3\u00a2tir une intelligence collective en\u00c2\u00a0:<\/p>\n<ul style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; list-style-type: none; list-style-position: initial; list-style-image: initial; margin: 0px; border: 0px initial initial;\">\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 10px; list-style-type: none; list-style-position: initial; list-style-image: initial; background-image: url(http:\/\/blog.m2ie.fr\/themes\/blueSilence\/img\/li.png); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: 0px 5px; margin: 0px; border: 0px initial initial;\">Partageant l\u00e2\u20ac\u2122information<\/li>\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 10px; list-style-type: none; list-style-position: initial; list-style-image: initial; background-image: url(http:\/\/blog.m2ie.fr\/themes\/blueSilence\/img\/li.png); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: 0px 5px; margin: 0px; border: 0px initial initial;\">En prot\u00c3\u00a9geant l\u00e2\u20ac\u2122information partag\u00c3\u00a9e<\/li>\n<\/ul>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">L\u00e2\u20ac\u2122IE doit \u00c3\u00aatre envisag\u00c3\u00a9e comme un \u00c3\u00a9tat d\u00e2\u20ac\u2122esprit global\u00c2\u00a0; il faut savoir pr\u00c3\u00aater attention \u00c3\u00a0 son environnement, savoir \u00c3\u00a9couter pour anticiper et pour d\u00c3\u00a9tecter une menace ou une opportunit\u00c3\u00a9. L\u00e2\u20ac\u2122acquisition de la connaissance est toujours un levier de pouvoir. Dans ce caddre, Bernard Besson pr\u00c3\u00a9sente le r\u00c3\u00a9f\u00c3\u00a9rentiel relatif \u00c3\u00a0 l\u00e2\u20ac\u2122enseignement de l\u00e2\u20ac\u2122intelligence \u00c3\u00a9conomique en France mis en place par le HRIE.<\/p>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">Ce dispositif se d\u00c3\u00a9cline en 5 axes\u00c2\u00a0:<\/p>\n<ol style=\"margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 28px; padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; border: 0px initial initial;\">\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">L\u00e2\u20ac\u2122\u00c3\u00a9tat d\u00e2\u20ac\u2122esprit\u00c2\u00a0: l\u00e2\u20ac\u2122acquisition de l\u00e2\u20ac\u2122information est au c\u00c5\u201cur de la d\u00c3\u00a9marche. Il s\u00e2\u20ac\u2122agit donc d\u00e2\u20ac\u2122\u00c3\u00aatre ouvert en permanence \u00c3\u00a0 son environnement.<\/li>\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">La structuration d\u00e2\u20ac\u2122un syst\u00c3\u00a8me d\u00e2\u20ac\u2122IE\u00c2\u00a0: n\u00e2\u20ac\u2122importe quel organisme peut b\u00c3\u00a2tir son propre syst\u00c3\u00a8me. Elle doit pouvoir en \u00c3\u00a9valuer l\u00e2\u20ac\u2122efficacit\u00c3\u00a9 (donc en trouver les indicateurs de performance).<\/li>\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">La transformation de l\u00e2\u20ac\u2122information en connaissance par le partage<\/li>\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">La protection de la connaissance<\/li>\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">L\u00e2\u20ac\u2122aspect offensif de l\u00e2\u20ac\u2122IE<\/li>\n<\/ol>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">Il poursuit son intervention autour de\u00c2\u00a0<a style=\"color: #000000; text-decoration: underline; padding: 0px; margin: 0px; border: 0px initial initial;\" hreflang=\"fr\" href=\"http:\/\/blog.m2ie.fr\/post\/2008\/02\/11\/Intelligence-economique-et-travail-en-reseau\">la question des r\u00c3\u00a9seaux<\/a>. La construction de r\u00c3\u00a9seaux est l\u00e2\u20ac\u2122une des dimensions fondamentales de la d\u00c3\u00a9marche d\u00e2\u20ac\u2122IE. Le r\u00c3\u00a9seau est en effet un r\u00c3\u00a9servoir d\u00e2\u20ac\u2122information renouvel\u00c3\u00a9es en permanence. Or la France accuse un certain retard en la mati\u00c3\u00a8re. Bernard Besson attribue ce retard \u00c3\u00a0 plusieurs facteurs\u00c2\u00a0:<\/p>\n<ul style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; list-style-type: none; list-style-position: initial; list-style-image: initial; margin: 0px; border: 0px initial initial;\">\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 10px; list-style-type: none; list-style-position: initial; list-style-image: initial; background-image: url(http:\/\/blog.m2ie.fr\/themes\/blueSilence\/img\/li.png); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: 0px 5px; margin: 0px; border: 0px initial initial;\">Un facteur historique\u00c2\u00a0: la France est une puissance continentale et non maritime, ce qui l\u00e2\u20ac\u2122a conduite \u00c3\u00a0 n\u00e2\u20ac\u2122accorder qu\u00e2\u20ac\u2122une faible importance \u00c3\u00a0 l\u00e2\u20ac\u2122acquisition de l\u00e2\u20ac\u2122information (esprit moins ouvert sur le monde ext\u00c3\u00a9rieur).<\/li>\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 10px; list-style-type: none; list-style-position: initial; list-style-image: initial; background-image: url(http:\/\/blog.m2ie.fr\/themes\/blueSilence\/img\/li.png); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: 0px 5px; margin: 0px; border: 0px initial initial;\">Un facteur culturel\u00c2\u00a0: la France est un pays attach\u00c3\u00a9 aux sciences exactes et peu familiaris\u00c3\u00a9 avec des cultures diff\u00c3\u00a9rentes.<\/li>\n<\/ul>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">Ainsi, la France a accumul\u00c3\u00a9 des retards en mati\u00c3\u00a8re de compr\u00c3\u00a9hension des cultures et des modes de fonctionnement \u00c3\u00a0 l\u00e2\u20ac\u2122\u00c3\u00a9chelle d\u00e2\u20ac\u2122un pays, mais \u00c3\u00a9galement d\u00e2\u20ac\u2122une entreprise ou d\u00e2\u20ac\u2122une organisation. Les cons\u00c3\u00a9quences sont notamment\u00c2\u00a0:<\/p>\n<ul style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; list-style-type: none; list-style-position: initial; list-style-image: initial; margin: 0px; border: 0px initial initial;\">\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 10px; list-style-type: none; list-style-position: initial; list-style-image: initial; background-image: url(http:\/\/blog.m2ie.fr\/themes\/blueSilence\/img\/li.png); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: 0px 5px; margin: 0px; border: 0px initial initial;\">Une perte de vitesse sur certains march\u00c3\u00a9s, du fait d\u00e2\u20ac\u2122une faible anticipation de la concurrence<\/li>\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 10px; list-style-type: none; list-style-position: initial; list-style-image: initial; background-image: url(http:\/\/blog.m2ie.fr\/themes\/blueSilence\/img\/li.png); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: 0px 5px; margin: 0px; border: 0px initial initial;\">Un ciblage approximatif en mati\u00c3\u00a8re d\u00e2\u20ac\u2122innovations<\/li>\n<\/ul>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">Bernard Besson insiste sur la n\u00c3\u00a9cessit\u00c3\u00a9 d\u00e2\u20ac\u2122inciter les chefs d\u00e2\u20ac\u2122entreprise, notamment de PME, \u00c3\u00a0 se rencontrer, \u00c3\u00a0 cr\u00c3\u00a9er des lieux et moments de partage de bonnes pratiques et d\u00e2\u20ac\u2122informations utiles. Idem au sein m\u00c3\u00aame d\u00e2\u20ac\u2122une entreprise ou d\u00e2\u20ac\u2122une organisation. Il rappelle qu\u00e2\u20ac\u2122au Japon par exemple, la r\u00c3\u00a9tention d\u00e2\u20ac\u2122information est un motif de licenciement\u00c2\u00a0! Il est \u00c3\u00a9galement fondamental de faire vivre ses r\u00c3\u00a9seaux hors entreprise. Cette diversit\u00c3\u00a9 des contacts d\u00c3\u00a9bouchera naturellement sur le recueil d\u00e2\u20ac\u2122une information pr\u00c3\u00a9cieuse (ce que r\u00c3\u00a9sumait bien Michael Bloomberg dans sa c\u00c3\u00a9l\u00c3\u00a8bre formule \u00c2\u00ab\u00c2\u00a0<em style=\"padding: 0px; margin: 0px; border: 0px initial initial;\">search less, find more<\/em> \u00c2\u00bb).<\/p>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">Plus que l\u00e2\u20ac\u2122\u00c3\u00a9change d\u00e2\u20ac\u2122informations, c\u00e2\u20ac\u2122est l\u00e2\u20ac\u2122\u00c3\u00a9change d\u00e2\u20ac\u2122ignorances qui peut conduire \u00c3\u00a0 une anticipation efficace (interrogations sur la fa\u00c3\u00a7on dont on s\u00e2\u20ac\u2122installe dans tel pays, quel est l\u00e2\u20ac\u2122\u00c3\u00a9tat de la corruption, de la r\u00c3\u00a9glementation dans tel domaine, etc.).<\/p>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">Merci \u00c3\u00a0 Laurence Reichenbach pour ce compte-rendu. Le\u00c2\u00a0<a style=\"color: #000000; text-decoration: underline; padding: 0px; margin: 0px; border: 0px initial initial;\" hreflang=\"fr\" href=\"http:\/\/blog.m2ie.fr\/post\/2008\/04\/01\/Linformation-strategique-%3A-au-coeur-des-avancees-de-lentreprise-2\">prochain billet<\/a> reprendra l&rsquo;intervention de Christian Marcon sur les r\u00c3\u00a9seaux.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour la cinqui\u00c3\u00a8me ann\u00c3\u00a9e cons\u00c3\u00a9cutive, l&rsquo;\u00c3\u2030cole des mines de Paris organisait en mars un s\u00c3\u00a9minaire sur le th\u00c3\u00a8me de l&rsquo;intelligence \u00c3\u00a9conomique et strat\u00c3\u00a9gique. Ce billet pr\u00c3\u00a9sente l&rsquo;intervention de Bernard Besson.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[58,18,618],"_links":{"self":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/196"}],"collection":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=196"}],"version-history":[{"count":0,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/196\/revisions"}],"wp:attachment":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}