{"id":227,"date":"2008-04-01T09:50:43","date_gmt":"2008-04-01T07:50:43","guid":{"rendered":"http:\/\/poncier.org\/blog\/?p=227"},"modified":"2009-08-22T09:53:39","modified_gmt":"2009-08-22T07:53:39","slug":"linformation-strategique-au-coeur-des-avancees-de-lentreprise-2","status":"publish","type":"post","link":"https:\/\/poncier.org\/blog\/?p=227","title":{"rendered":"L&rsquo;information strat\u00c3\u00a9gique : au coeur des avanc\u00c3\u00a9es de l&rsquo;entreprise (2)"},"content":{"rendered":"<p>Pour la cinqui\u00c3\u00a8me ann\u00c3\u00a9e cons\u00c3\u00a9cutive, l&rsquo;\u00c3\u2030cole des mines de Paris organisait en mars un s\u00c3\u00a9minaire sur le th\u00c3\u00a8me de l&rsquo;intelligence \u00c3\u00a9conomique et strat\u00c3\u00a9gique. Ce billet pr\u00c3\u00a9sente l&rsquo;intervention sur les r\u00c3\u00a9seaux de Christian Marcon, enseignant chercheur \u00c3\u00a0 l&rsquo;universit\u00c3\u00a9 de Poitiers.<\/p>\n<p><!--more--><\/p>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">Le r\u00c3\u00a9seau, qu\u00e2\u20ac\u2122il soit personnel ou professionnel, se construit. Devant la multiplication des r\u00c3\u00a9seaux virtuels (viadeo, facebook\u00e2\u20ac\u00a6.), nous devons faire preuve de m\u00c3\u00a9fiance et de discernement\u00c2\u00a0: un r\u00c3\u00a9seau n\u00e2\u20ac\u2122existe pas s\u00e2\u20ac\u2122il n\u00e2\u20ac\u2122est pas aliment\u00c3\u00a9, entretenu, ou s\u00e2\u20ac\u2122il est \u00c3\u00a0 sens unique. Il doit \u00c3\u00aatre activ\u00c3\u00a9 pour fonctionner.<\/p>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">\u00c2\u00ab\u00c2\u00a0<em style=\"padding: 0px; margin: 0px; border: 0px initial initial;\">The world is composed of networks, not groups<\/em> \u00c2\u00bb (Wellman)\u00c2\u00a0; le fait d\u00e2\u20ac\u2122\u00c3\u00aatre ensemble dans un m\u00c3\u00aame lieu (r\u00c3\u00a9el ou virtuel) ne constitue pas un r\u00c3\u00a9seau. Par ailleurs, une simple intention n\u00e2\u20ac\u2122est pas suffisante pour recueillir les opportunit\u00c3\u00a9s g\u00c3\u00a9n\u00c3\u00a9r\u00c3\u00a9es par son r\u00c3\u00a9seau social. Il faut provoquer la rencontre entre son besoin et l\u00e2\u20ac\u2122\u00c3\u00a9ventuelle opportunit\u00c3\u00a9 qui y correspond.<\/p>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">Chrisitan Marcon recense 5 piliers n\u00c3\u00a9cessaires \u00c3\u00a0 l\u00e2\u20ac\u2122activation d\u00e2\u20ac\u2122un r\u00c3\u00a9seau\u00c2\u00a0:<\/p>\n<ol style=\"margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 28px; padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; border: 0px initial initial;\">\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">Une volont\u00c3\u00a9 et un investissement relationnel<\/li>\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">Une raison d\u00e2\u20ac\u2122\u00c3\u00aatre ensemble<\/li>\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">L\u00e2\u20ac\u2122\u00c3\u00a9tablissement de \u00c2\u00ab\u00c2\u00a0r\u00c3\u00a8gles du jeu\u00c2\u00a0\u00c2\u00bb<\/li>\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">Une organisation<\/li>\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">De la mati\u00c3\u00a8re \u00c3\u00a0 \u00c3\u00a9changer<\/li>\n<\/ol>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">Ainsi, dans l\u00e2\u20ac\u2122entreprise 2 types de r\u00c3\u00a9seaux peuvent \u00c3\u00aatre mis en place\u00c2\u00a0:<\/p>\n<ul style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; list-style-type: none; list-style-position: initial; list-style-image: initial; margin: 0px; border: 0px initial initial;\">\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 10px; list-style-type: none; list-style-position: initial; list-style-image: initial; background-image: url(http:\/\/blog.m2ie.fr\/themes\/blueSilence\/img\/li.png); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: 0px 5px; margin: 0px; border: 0px initial initial;\">Les r\u00c3\u00a9seaux d\u00e2\u20ac\u2122analyse et d\u00e2\u20ac\u2122action<\/li>\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 10px; list-style-type: none; list-style-position: initial; list-style-image: initial; background-image: url(http:\/\/blog.m2ie.fr\/themes\/blueSilence\/img\/li.png); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: 0px 5px; margin: 0px; border: 0px initial initial;\">Les r\u00c3\u00a9seaux de vigilance<\/li>\n<\/ul>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">En s\u00e2\u20ac\u2122appuyant sur ces dynamiques, une strat\u00c3\u00a9gie r\u00c3\u00a9seau s\u00e2\u20ac\u2122appliquant \u00c3\u00a0 un projet donn\u00c3\u00a9, peut \u00c3\u00aatre \u00c3\u00a9tablie selon le mod\u00c3\u00a8le suivant\u00c2\u00a0:<\/p>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\"><br style=\"padding: 0px; margin: 0px; border: 0px initial initial;\" \/><\/p>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\"><img decoding=\"async\" style=\"margin-top: 0px; margin-right: auto; margin-bottom: 0px; margin-left: auto; display: block; padding: 0px; border: 0px initial initial;\" src=\"http:\/\/blog.m2ie.fr\/public\/strategie_reseau.jpg\" alt=\"strategie_reseau.jpg\" \/><\/p>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\"><br style=\"padding: 0px; margin: 0px; border: 0px initial initial;\" \/><\/p>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">Pour maintenir un r\u00c3\u00a9seau efficace et fiable, quelques r\u00c3\u00a8gles de base doivent \u00c3\u00aatre respect\u00c3\u00a9es. Parmi elles\u00c2\u00a0:<\/p>\n<ul style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; list-style-type: none; list-style-position: initial; list-style-image: initial; margin: 0px; border: 0px initial initial;\">\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 10px; list-style-type: none; list-style-position: initial; list-style-image: initial; background-image: url(http:\/\/blog.m2ie.fr\/themes\/blueSilence\/img\/li.png); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: 0px 5px; margin: 0px; border: 0px initial initial;\">La confiance<\/li>\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 10px; list-style-type: none; list-style-position: initial; list-style-image: initial; background-image: url(http:\/\/blog.m2ie.fr\/themes\/blueSilence\/img\/li.png); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: 0px 5px; margin: 0px; border: 0px initial initial;\">La confidentialit\u00c3\u00a9 de certaines informations (respect du \u00c2\u00ab\u00c2\u00a0off \u00c2\u00bb)<\/li>\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 10px; list-style-type: none; list-style-position: initial; list-style-image: initial; background-image: url(http:\/\/blog.m2ie.fr\/themes\/blueSilence\/img\/li.png); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: 0px 5px; margin: 0px; border: 0px initial initial;\">Le respect des usages et des rites (remerciements, savoir-vivre\u00e2\u20ac\u00a6)<\/li>\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 10px; list-style-type: none; list-style-position: initial; list-style-image: initial; background-image: url(http:\/\/blog.m2ie.fr\/themes\/blueSilence\/img\/li.png); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: 0px 5px; margin: 0px; border: 0px initial initial;\">Consid\u00c3\u00a9rer la nature des sujets (tel sujet est-il abordable avec tel interlocuteur ?)<\/li>\n<\/ul>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">Il faut savoir faire preuve de d\u00c3\u00a9brouillardise, savoir alimenter son r\u00c3\u00a9seau y compris lorsqu\u00e2\u20ac\u2122il n\u00e2\u20ac\u2122y a pas d\u00e2\u20ac\u2122enjeu imm\u00c3\u00a9diat (ne pas appeler seulement lorsque l\u00e2\u20ac\u2122on a un besoin).<\/p>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">Enfin, il faut en permanence avoir \u00c3\u00a0 l\u00e2\u20ac\u2122esprit que le r\u00c3\u00a9seau, quelle que soit sa nature, n\u00e2\u20ac\u2122est pas forc\u00c3\u00a9ment bon, ni \u00c3\u00a9ternel. Il est n\u00c3\u00a9anmoins difficile de mesurer la fiabilit\u00c3\u00a9 d\u00e2\u20ac\u2122un r\u00c3\u00a9seau. Parmi les crit\u00c3\u00a8res d\u00e2\u20ac\u2122\u00c3\u00a9valuation\u00c2\u00a0: l\u00e2\u20ac\u2122origine du r\u00c3\u00a9seau, le temps, la nature et la r\u00c3\u00a9ciprocit\u00c3\u00a9 des \u00c3\u00a9changes, l\u00e2\u20ac\u2122instinct\u00c2\u00a0!<\/p>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">Merci \u00c3\u00a0 Laurence Reichenbach pour ce compte-rendu.<\/p>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">Retrouvez la\u00c2\u00a0<a style=\"color: #000000; text-decoration: underline; padding: 0px; margin: 0px; border: 0px initial initial;\" hreflang=\"fr\" href=\"http:\/\/blog.m2ie.fr\/post\/2008\/03\/29\/Linformation-strategique-coeur-des-avancees-technologiques-de-lentreprise-1\">premi\u00c3\u00a8re partie de ce billet<\/a> consacr\u00c3\u00a9e \u00c3\u00a0 l&rsquo;intervention de Bernard Besson<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour la cinqui\u00c3\u00a8me ann\u00c3\u00a9e cons\u00c3\u00a9cutive, l&rsquo;\u00c3\u2030cole des mines de Paris organisait en mars un s\u00c3\u00a9minaire sur le th\u00c3\u00a8me de l&rsquo;intelligence \u00c3\u00a9conomique et strat\u00c3\u00a9gique. Ce billet pr\u00c3\u00a9sente l&rsquo;intervention sur les r\u00c3\u00a9seaux de Christian Marcon, enseignant chercheur \u00c3\u00a0 l&rsquo;universit\u00c3\u00a9 de Poitiers.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[67,618,21],"_links":{"self":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/227"}],"collection":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=227"}],"version-history":[{"count":0,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/227\/revisions"}],"wp:attachment":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}