{"id":2758,"date":"2011-01-10T10:00:19","date_gmt":"2011-01-10T08:00:19","guid":{"rendered":"http:\/\/poncier.org\/blog\/?p=2758"},"modified":"2011-01-08T12:31:28","modified_gmt":"2011-01-08T10:31:28","slug":"la-tendance-2011-pour-les-medias-sociaux-la-qualite","status":"publish","type":"post","link":"https:\/\/poncier.org\/blog\/?p=2758","title":{"rendered":"LA tendance 2011 pour les m\u00c3\u00a9dias sociaux : la qualit\u00c3\u00a9"},"content":{"rendered":"<p>Faisant suite \u00c3\u00a0 l\u00e2\u20ac\u2122<a href=\"http:\/\/www.mediassociaux.com\/2011\/01\/05\/6-tendances-sur-les-medias-sociaux-en-2011\/\">article de C\u00c3\u00a9dric<\/a>, je vous propose mes r\u00c3\u00a9flexions sur LA grande tendance de 2011 : la qualit\u00c3\u00a9. Les ann\u00c3\u00a9es 2009-2010 ont ainsi \u00c3\u00a9t\u00c3\u00a9 les t\u00c3\u00a9moins du formidable\u00c2\u00a0essor\u00c2\u00a0des m\u00c3\u00a9dias sociaux. Pour m\u00c3\u00a9moire, il y a pr\u00c3\u00a8s de 600 millions de comptes sur Facebook, 110 M de tweets envoy\u00c3\u00a9s chaque jour et plus de 35h de vid\u00c3\u00a9o publi\u00c3\u00a9 sur YouTube. Tout ceci participe \u00c3\u00a0\u00c2\u00a0<strong>un ph\u00c3\u00a9nom\u00c3\u00a8ne d\u00e2\u20ac\u2122accumulation des contenus et signaux sociaux qui aggrave le sentiment d\u00e2\u20ac\u2122infob\u00c3\u00a9sit\u00c3\u00a9<\/strong>. Cons\u00c3\u00a9quence : les utilisateurs des m\u00c3\u00a9dias sociaux se sentent submerg\u00c3\u00a9s et sont en demande de contenus et interactions sociales plus enrichissantes.<\/p>\n<p>Si les ann\u00c3\u00a9es pass\u00c3\u00a9es ont \u00c3\u00a9t\u00c3\u00a9 synonymes de croissance\u00c2\u00a0effr\u00c3\u00a9n\u00c3\u00a9e, l\u00e2\u20ac\u2122ann\u00c3\u00a9e 2011 sera l\u00e2\u20ac\u2122ann\u00c3\u00a9e de la maturit\u00c3\u00a9 o\u00c3\u00b9 l\u00e2\u20ac\u2122<strong>on\u00c2\u00a0privil\u00c3\u00a9giera\u00c2\u00a0la qualit\u00c3\u00a9 \u00c3\u00a0 la quantit\u00c3\u00a9<\/strong>. Je ne vous apprendrais rien en disant que le niveau qualitatif moyen des contenus g\u00c3\u00a9n\u00c3\u00a9r\u00c3\u00a9s par les utilisateurs est plut\u00c3\u00b4t bas. Si vous souhaitez relever le niveau, il va donc vous falloir\u00c2\u00a0<strong>exploiter les bons outils pour faire le tri et pour am\u00c3\u00a9liorer la qualit\u00c3\u00a9 de vos publications ou de vos interactions sociales<\/strong>.<\/p>\n<h3>La curation pour am\u00c3\u00a9liorer la qualit\u00c3\u00a9 des contenus<\/h3>\n<h3><span style=\"font-weight: normal;\">La suite chez <a href=\"http:\/\/www.mediassociaux.com\/2011\/01\/07\/la-tendance-2011-pour-les-medias-sociaux-la-qualite\/\" target=\"_blank\">medias sociaux<\/a>&#8230;<\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Faisant suite \u00c3\u00a0 l\u00e2\u20ac\u2122article de C\u00c3\u00a9dric, je vous propose mes r\u00c3\u00a9flexions sur LA grande tendance de 2011 : la qualit\u00c3\u00a9. Les ann\u00c3\u00a9es 2009-2010 ont ainsi \u00c3\u00a9t\u00c3\u00a9 les t\u00c3\u00a9moins du formidable\u00c2\u00a0essor\u00c2\u00a0des m\u00c3\u00a9dias sociaux. Pour m\u00c3\u00a9moire, il y a pr\u00c3\u00a8s de 600 &hellip; <a href=\"https:\/\/poncier.org\/blog\/?p=2758\">Continuer la lecture <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[287],"tags":[],"_links":{"self":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2758"}],"collection":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2758"}],"version-history":[{"count":0,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2758\/revisions"}],"wp:attachment":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}