{"id":2798,"date":"2011-01-17T10:00:32","date_gmt":"2011-01-17T08:00:32","guid":{"rendered":"http:\/\/poncier.org\/blog\/?p=2798"},"modified":"2011-01-17T08:30:07","modified_gmt":"2011-01-17T06:30:07","slug":"strategie-et-medias-sociaux","status":"publish","type":"post","link":"https:\/\/poncier.org\/blog\/?p=2798","title":{"rendered":"Strat\u00c3\u00a9gie et m\u00c3\u00a9dias sociaux"},"content":{"rendered":"<p>Les b\u00c3\u00a9n\u00c3\u00a9fices des m\u00c3\u00a9dias sociaux pour une entreprise sont nombreux : effet viral, visibilit\u00c3\u00a9 accrue sur des communaut\u00c3\u00a9s d&rsquo;experts, d\u00c3\u00a9multiplication des interactions, transparence de l&rsquo;information, faible investissement financier, ciblage laser des clients potentiels&#8230; Reste \u00c3\u00a0 les utiliser de la bonne mani\u00c3\u00a8re pour \u00c3\u00a9viter les pi\u00c3\u00a8ges.<\/p>\n<p>Car si le buzz fonctionne bien sur les messages positifs, il marche encore mieux sur les retours n\u00c3\u00a9gatifs des utilisateurs, qui sont en g\u00c3\u00a9n\u00c3\u00a9ral d&rsquo;autant plus loquaces qu&rsquo;ils sont m\u00c3\u00a9contents ! La suite sur le <a href=\"http:\/\/www.lepost.fr\/article\/2011\/01\/15\/2371948_strategie-et-medias-sociaux.html\" target=\"_blank\">Post<\/a> par Vigane<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les b\u00c3\u00a9n\u00c3\u00a9fices des m\u00c3\u00a9dias sociaux pour une entreprise sont nombreux : effet viral, visibilit\u00c3\u00a9 accrue sur des communaut\u00c3\u00a9s d&rsquo;experts, d\u00c3\u00a9multiplication des interactions, transparence de l&rsquo;information, faible investissement financier, ciblage laser des clients potentiels&#8230; Reste \u00c3\u00a0 les utiliser de la bonne &hellip; <a href=\"https:\/\/poncier.org\/blog\/?p=2798\">Continuer la lecture <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[287],"tags":[],"_links":{"self":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2798"}],"collection":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2798"}],"version-history":[{"count":0,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2798\/revisions"}],"wp:attachment":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}