{"id":2809,"date":"2011-01-18T12:00:38","date_gmt":"2011-01-18T10:00:38","guid":{"rendered":"http:\/\/poncier.org\/blog\/?p=2809"},"modified":"2011-01-17T23:05:51","modified_gmt":"2011-01-17T21:05:51","slug":"les-10-tendances-du-sens-du-client-2011","status":"publish","type":"post","link":"https:\/\/poncier.org\/blog\/?p=2809","title":{"rendered":"Les 10 tendances du Sens du client 2011"},"content":{"rendered":"<p>La relation client est devenue une source de diff\u00c3\u00a9renciation essentielle pour les entreprises, alors qu\u00e2\u20ac\u2122Internet porte \u00c3\u00a0 un niveau jamais \u00c3\u00a9gal\u00c3\u00a9 les moyens offerts au client pour s\u00e2\u20ac\u2122exprimer, s\u00e2\u20ac\u2122enrichir et \u00c3\u00a9changer avec les marques. Pour autant, le client n\u00e2\u20ac\u2122est pas devenu virtuel, il est ultra-sensible aux attentions, aux attitudes, au positionnement des entreprises et \u00c3\u00a0 la cr\u00c3\u00a9dibilit\u00c3\u00a9 de ses promesses sur tous les points de contact. La gestion des ressources humaines et l\u00e2\u20ac\u2122organisation g\u00c3\u00a9n\u00c3\u00a9rale des entreprises sont les nouveaux enjeux de la gestion de la relation client. Pour certaines entreprises, une partie du chemin est faite (6 entreprises sur 10 ont int\u00c3\u00a9gr\u00c3\u00a9 la relation client au sein de leur comit\u00c3\u00a9 ex\u00c3\u00a9cutif &#8211; Source:\u00c2\u00a0<a href=\"http:\/\/www.relationclientmag.fr\/Article-A-La-Une\/Le-Medef-publie-un-Livre-Blanc-sur-la-satisfaction-client-2105.htm\">Nexstage<\/a>), pour d\u00e2\u20ac\u2122autres le mouvement va devoir\u00c2\u00a0s\u00e2\u20ac\u2122acc\u00c3\u00a9l\u00c3\u00a9rer.<br \/>\nQue ce billet sur les tendances de l\u00e2\u20ac\u2122ann\u00c3\u00a9e 2011 les aide \u00c3\u00a0 percevoir les enjeux :<\/p>\n<ul>\n<li>Le client sera ici<\/li>\n<li>Le client sera maintenant<\/li>\n<li>Le client sera exp\u00c3\u00a9rience<\/li>\n<li>Le client sera sensible<\/li>\n<li>Le client sera filtre l\u00c3\u00a9ger<\/li>\n<li>Le client sera embarqu\u00c3\u00a9<\/li>\n<li>Le client sera flou<\/li>\n<li>Le client sera conversation<\/li>\n<li>Le client sera influent<\/li>\n<\/ul>\n<p style=\"text-align: left;\">Les d\u00c3\u00a9tails sur <a href=\"http:\/\/sensduclient.blogspot.com\/2011\/01\/les-10-tendances-du-sens-du-client-2011.html\" target=\"_blank\">sens du client<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La relation client est devenue une source de diff\u00c3\u00a9renciation essentielle pour les entreprises, alors qu\u00e2\u20ac\u2122Internet porte \u00c3\u00a0 un niveau jamais \u00c3\u00a9gal\u00c3\u00a9 les moyens offerts au client pour s\u00e2\u20ac\u2122exprimer, s\u00e2\u20ac\u2122enrichir et \u00c3\u00a9changer avec les marques. Pour autant, le client n\u00e2\u20ac\u2122est pas &hellip; <a href=\"https:\/\/poncier.org\/blog\/?p=2809\">Continuer la lecture <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[287],"tags":[],"_links":{"self":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2809"}],"collection":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2809"}],"version-history":[{"count":0,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2809\/revisions"}],"wp:attachment":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}