{"id":2823,"date":"2011-01-19T15:30:53","date_gmt":"2011-01-19T13:30:53","guid":{"rendered":"http:\/\/poncier.org\/blog\/?p=2823"},"modified":"2011-01-19T15:33:15","modified_gmt":"2011-01-19T13:33:15","slug":"roi-et-medias-sociaux-quels-sont-les-principaux-freins","status":"publish","type":"post","link":"https:\/\/poncier.org\/blog\/?p=2823","title":{"rendered":"ROI et m\u00c3\u00a9dias sociaux : Quels sont les principaux freins"},"content":{"rendered":"<p>Diff\u00c3\u00a9rentes \u00c3\u00a9tudes montrent que les dirigeants \u00c3\u00a9prouvent de r\u00c3\u00a9elles difficult\u00c3\u00a9s pour mesurer le ROI de leur strat\u00c3\u00a9gie communautaire. Certains ont tent\u00c3\u00a9 d\u00e2\u20ac\u2122\u00c3\u00a9vincer cette question, il me semble tout de m\u00c3\u00aame essentiel d\u00e2\u20ac\u2122y r\u00c3\u00a9fl\u00c3\u00a9chir et de proposer des \u00c3\u00a9l\u00c3\u00a9ments de r\u00c3\u00a9ponses.<\/p>\n<p>Aujourd\u00e2\u20ac\u2122hui, je vous propose de mettre en avant certains \u00c3\u00a9l\u00c3\u00a9ments qui freinent l\u00e2\u20ac\u2122\u00c3\u00a9valuation de ce fameux ROI. Cette liste n\u00e2\u20ac\u2122est pas exhaustive, les commentaires sont donc ouverts \u00c3\u00a0 toutes suggestions :<\/p>\n<ul>\n<li>La place des analyses dans les organisations<\/li>\n<li>Des organisation en phase d&rsquo;apprentissage<\/li>\n<li>Diff\u00c3\u00a9rents niveaux de valeurs<\/li>\n<li>Quelle rentabilit\u00c3\u00a9<\/li>\n<\/ul>\n<p>D\u00c3\u00a9tails et explication chez <a href=\"http:\/\/www.akostic.com\/2011\/01\/19\/roi-medias-sociaux-freins\/\" target=\"_blank\">Akostic<\/a>&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Diff\u00c3\u00a9rentes \u00c3\u00a9tudes montrent que les dirigeants \u00c3\u00a9prouvent de r\u00c3\u00a9elles difficult\u00c3\u00a9s pour mesurer le ROI de leur strat\u00c3\u00a9gie communautaire. Certains ont tent\u00c3\u00a9 d\u00e2\u20ac\u2122\u00c3\u00a9vincer cette question, il me semble tout de m\u00c3\u00aame essentiel d\u00e2\u20ac\u2122y r\u00c3\u00a9fl\u00c3\u00a9chir et de proposer des \u00c3\u00a9l\u00c3\u00a9ments de r\u00c3\u00a9ponses. &hellip; <a href=\"https:\/\/poncier.org\/blog\/?p=2823\">Continuer la lecture <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[287],"tags":[],"_links":{"self":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2823"}],"collection":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2823"}],"version-history":[{"count":0,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2823\/revisions"}],"wp:attachment":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}