{"id":2891,"date":"2011-02-09T08:03:29","date_gmt":"2011-02-09T06:03:29","guid":{"rendered":"http:\/\/poncier.org\/blog\/?p=2891"},"modified":"2011-02-16T13:02:03","modified_gmt":"2011-02-16T11:02:03","slug":"les-medias-sociaux-explique-a-mon-boss-interview","status":"publish","type":"post","link":"https:\/\/poncier.org\/blog\/?p=2891","title":{"rendered":"Les m\u00c3\u00a9dias sociaux expliqu\u00c3\u00a9 \u00c3\u00a0 mon boss : interview"},"content":{"rendered":"

\"\"<\/a> La semaine derni\u00c3\u00a8re s’est tenue la soir\u00c3\u00a9e de lancement (tr\u00c3\u00a8s sympa l’ambiance) pour le livre \u00ab\u00a0les m\u00c3\u00a9dias sociaux expliqu\u00c3\u00a9 \u00c3\u00a0 mon boss<\/a>\u00ab\u00a0, je faisais partie des invit\u00c3\u00a9s en tant que blogger (merci \u00c3\u00a0 eux). Le buzz autour de ce livres est impressionnant. Le jour de sa sortie d\u00c3\u00a9j\u00c3\u00a0 plus de 600 commandes sur Amazone avec un tiers en plus pour la version d\u00c3\u00a9mat\u00c3\u00a9rialis\u00c3\u00a9e.<\/p>\n

Rien\u00c2\u00a0d’\u00c3\u00a9tonnant me direz vous, Yann et Herv\u00c3\u00a9 ne sont pas des novices en la mati\u00c3\u00a8re et sont partie int\u00c3\u00a9grante de cet \u00c3\u00a9co-syst\u00c3\u00a8me et sont donc pleinement relay\u00c3\u00a9s par lui. Les t\u00c3\u00a9moignages d’influenceurs dans l’ouvrage, comme @fbrahimi, @eogez, @altaide_jf et bien d’autres participent aussi \u00c3\u00a0 cela, chacun relayant la nouvelle sur ses propres canaux.<\/p>\n

Ce bouquin est une vraie mine. On y trouve des information pr\u00c3\u00a9cieuses sur la strat\u00c3\u00a9gie de pr\u00c3\u00a9sence sur les m\u00c3\u00a9dias sociaux pour les entreprises, d\u00c3\u00a9coup\u00c3\u00a9 en 3 grands th\u00c3\u00a8mes :<\/p>\n

    \n
  1. le d\u00c3\u00a9clenchement (comment se lancer)<\/li>\n
  2. le d\u00c3\u00a9veloppement (d\u00c3\u00a9velopper cette initiative)<\/li>\n
  3. la structuration (p\u00c3\u00a9renniser<\/li>\n<\/ol>\n

    Je ne vais pas revenir sur toute la structure du bouquin (d’autres<\/a> l’ont tr\u00c3\u00a8s bien fait) comme je pr\u00c3\u00a9sente<\/a> g\u00c3\u00a9n\u00c3\u00a9ralement ce type d’ouvrage, car j’ai pu filmer (un peu dans le brouhaha, mais bon ambiance festive de lancement \ud83d\ude09 Yann Gourvennec qui nous pr\u00c3\u00a9sente directement cet ouvrage de qualit\u00c3\u00a9.<\/p>\n

    <\/embed><\/object><\/p>\n

    Pour ceux qui l’aurait manqu\u00c3\u00a9 et qui veulent un avant go\u00c3\u00bbt de l’ouvrage, les sch\u00c3\u00a9mas du livre<\/p>\n

    pr\u00c3\u00a9sentation des sch\u00c3\u00a9mas du livre \u00ab\u00a0les m\u00c3\u00a9dias sociaux expliqu\u00c3\u00a9s \u00c3\u00a0 mon boss\u00a0\u00bb (creative commons)<\/a><\/strong><\/embed><\/object><\/p>\n
    View more presentations<\/a> from Media Aces<\/a>.<\/div>\n
    Bonne lecture…<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    La semaine derni\u00c3\u00a8re s’est tenue la soir\u00c3\u00a9e de lancement (tr\u00c3\u00a8s sympa l’ambiance) pour le livre \u00ab\u00a0les m\u00c3\u00a9dias sociaux expliqu\u00c3\u00a9 \u00c3\u00a0 mon boss\u00ab\u00a0, je faisais partie des invit\u00c3\u00a9s en tant que blogger (merci \u00c3\u00a0 eux). Le buzz autour de ce livres … Continuer la lecture →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":2892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[28],"tags":[295,146,628,296,294],"_links":{"self":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2891"}],"collection":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2891"}],"version-history":[{"count":0,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2891\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/media\/2892"}],"wp:attachment":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}