{"id":2899,"date":"2011-02-07T10:00:04","date_gmt":"2011-02-07T08:00:04","guid":{"rendered":"http:\/\/poncier.org\/blog\/?p=2899"},"modified":"2011-02-06T16:31:26","modified_gmt":"2011-02-06T14:31:26","slug":"pensee-asiatique-et-community-management","status":"publish","type":"post","link":"https:\/\/poncier.org\/blog\/?p=2899","title":{"rendered":"Pens\u00c3\u00a9e asiatique et community management"},"content":{"rendered":"<p>La fi\u00c3\u00a8vre \u00c3\u00a9tant retomb\u00c3\u00a9e sur le community management il me semble int\u00c3\u00a9ressant de vous proposer quelques r\u00c3\u00a9flexions compl\u00c3\u00a9mentaires au premier billet\u00c2\u00a0<a href=\"http:\/\/www.conseilwebsocial.com\/index.php\/2010\/appliquez-les-principes-du-tai-chi-au-community-management\/\" target=\"_blank\">Taichi et community management<\/a>.<\/p>\n<p>En effet trop souvent les articles propos\u00c3\u00a9s sur le community management sont orient\u00c3\u00a9s sur l\u00e2\u20ac\u2122outil ou le savoir faire empirique mais ne s\u00e2\u20ac\u2122appuient gu\u00c3\u00a8re sur une mise en perspective de ce qui peut pourtant s\u00e2\u20ac\u2122av\u00c3\u00a9rer comme fer de lance de la strat\u00c3\u00a9gie d\u00e2\u20ac\u2122une entreprise.<\/p>\n<p>Le community management peut \u00c3\u00aatre interne ou externe\u00c2\u00a0, d\u00e2\u20ac\u2122ailleurs il conviendrait \u00c3\u00a0 mon avis de trouver un terme plus sp\u00c3\u00a9cifique pour ce qui rel\u00c3\u00a8ve plus d\u00e2\u20ac\u2122une dynamique interne d\u00e2\u20ac\u02dcengagement que d\u00e2\u20ac\u2122un marketing 2.0\u00c2\u00a0. Je propose pour l\u00e2\u20ac\u2122instant les distinctions de<strong> Internal Community Management I(CM) et External Community Management ( ECM). <\/strong>La suite sur <a href=\"http:\/\/www.conseilwebsocial.com\/index.php\/2011\/pensee-asiatique-et-community-management\/#ixzz1DBn8sbUd\" target=\"_blank\">conseil web social<\/a>&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La fi\u00c3\u00a8vre \u00c3\u00a9tant retomb\u00c3\u00a9e sur le community management il me semble int\u00c3\u00a9ressant de vous proposer quelques r\u00c3\u00a9flexions compl\u00c3\u00a9mentaires au premier billet\u00c2\u00a0Taichi et community management. En effet trop souvent les articles propos\u00c3\u00a9s sur le community management sont orient\u00c3\u00a9s sur l\u00e2\u20ac\u2122outil ou &hellip; <a href=\"https:\/\/poncier.org\/blog\/?p=2899\">Continuer la lecture <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[287],"tags":[],"_links":{"self":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2899"}],"collection":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2899"}],"version-history":[{"count":0,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2899\/revisions"}],"wp:attachment":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}