{"id":301,"date":"2009-01-19T20:40:45","date_gmt":"2009-01-19T18:40:45","guid":{"rendered":"http:\/\/poncier.org\/blog\/?p=301"},"modified":"2009-08-23T09:12:19","modified_gmt":"2009-08-23T07:12:19","slug":"comprendre-twitter-en-images","status":"publish","type":"post","link":"https:\/\/poncier.org\/blog\/?p=301","title":{"rendered":"Comprendre Twitter en images"},"content":{"rendered":"<p><a style=\"color: #000000; text-decoration: none; padding: 0px; margin: 0px; border: 0px initial initial;\" href=\"http:\/\/www.twitter.com\/\">Twitter<\/a> qui existe depuis quelques ann\u00c3\u00a9es, est en train de devenir un ph\u00c3\u00a9nom\u00c3\u00a8ne qui prend de plus en plus d&rsquo;ampleur. Il s&rsquo;agit de\u00c2\u00a0<a style=\"color: #000000; text-decoration: underline; padding: 0px; margin: 0px; border: 0px initial initial;\" href=\"http:\/\/fr.wikipedia.org\/wiki\/Microblog\">microblogging<\/a>. De nombreux veilleurs consid\u00c3\u00a8rent que twitter est en train de devenir une de leurs principales, voir la principale, source d&rsquo;informations. Twitter a vu sa courbe d&rsquo;audience augmenter de 752% en 2008, pour un total de 4,43 millions de visiteurs uniques pour le mois de d\u00c3\u00a9cembre aux Etats-Unis.<\/p>\n<p><!--more--><\/p>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">De plus en plus d&rsquo;entreprises utilisent twitter pour communiquer et gagner de l&rsquo;argent comme\u00c2\u00a0<a style=\"color: #000000; text-decoration: underline; padding: 0px; margin: 0px; border: 0px initial initial;\" href=\"http:\/\/www.marketing20.fr\/twitter\/communication-sur-twitter-dell-twitter\/\">Dell<\/a>,\u00c2\u00a0<a style=\"color: #000000; text-decoration: underline; padding: 0px; margin: 0px; border: 0px initial initial;\" href=\"http:\/\/mashable.com\/2008\/09\/04\/cnn-twitter\/\">CNN<\/a>&#8230; Comme\u00c2\u00a0<a style=\"color: #000000; text-decoration: underline; padding: 0px; margin: 0px; border: 0px initial initial;\" href=\"http:\/\/blog.m2ie.fr\/post\/2008\/11\/24\/e-reputation-et-medias-sociaux-%3A-le-cas-motrin\">on l&rsquo;a vu<\/a>, twitter est devenu un v\u00c3\u00a9ritable outil d&rsquo;information et d&rsquo;influence (on ne vas pas d\u00c3\u00a9velopper ici l&rsquo;utilisation qui en a \u00c3\u00a9t\u00c3\u00a9 faite pendant la campagne d&rsquo;Obama ou la guerre actuelle men\u00c3\u00a9e par Isra\u00c3\u00abl).<\/p>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">Voici une vid\u00c3\u00a9o (trouv\u00c3\u00a9e sur le site d&rsquo;<a style=\"color: #000000; text-decoration: underline; padding: 0px; margin: 0px; border: 0px initial initial;\" href=\"http:\/\/www.emilieogez.com\/\">@eogez<\/a>) qui vous explique simplement pourquoi twitter a \u00c3\u00a9t\u00c3\u00a9 con\u00c3\u00a7u (elle est en anglais mais sous-titr\u00c3\u00a9e en fran\u00c3\u00a7ais. Si les sous-titres n&rsquo;apparaissent pas cliquez sur le T sous l&rsquo;\u00c3\u00a9cran) :<\/p>\n<div><object type=\"application\/x-shockwave-flash\" data=\"http:\/\/www.koreus.com\/video\/twitter-plain-english\" height=\"320\" width=\"400\"><param name=\"movie\" value=\"http:\/\/www.koreus.com\/video\/twitter-plain-english\"><embed src=\"http:\/\/www.koreus.com\/video\/twitter-plain-english\" type=\"application\/x-shockwave-flash\" width=\"400\" height=\"300\"><\/embed><\/param><\/object><br \/><a href=\"http:\/\/www.koreus.com\/video\/twitter-plain-english.html\">Twitter expliqu&eacute; simplement<\/a> &#8211; <a href=\"http:\/\/www.koreus.com\/\">Streaming<\/a><\/div>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">Mais rapidement les gens ont \u00ab\u00a0d\u00c3\u00a9tourn\u00c3\u00a9\u00a0\u00bb l&rsquo;utilisation qui pouvait en \u00c3\u00aatre faites, afin d&rsquo;en faire un v\u00c3\u00a9ritable outil de communication aux utilisations multiples. Cette pr\u00c3\u00a9sentation en montre les diff\u00c3\u00a9rents usages, ainsi que quelques outils cr\u00c3\u00a9\u00c3\u00a9s depuis autour de l&rsquo;\u00c3\u00a9cosyst\u00c3\u00a8me twitter :<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" style=\"visibility: hidden; width: 0px; height: 0px;\" src=\"http:\/\/counters.gigya.com\/wildfire\/IMP\/CXNID=2000002.0NXC\/bT*xJmx*PTEyNTA5NjYyMzI*NzYmcHQ9MTI1MDk2NjIzODU4OCZwPTEwMTkxJmQ9c3NfZW1iZWQmZz*yJm89MTQzYTJiZWI5ODQ*NDQ3Njk4MWM3YTQxOTA1YTBlZDAmb2Y9MA==.gif\" border=\"0\" alt=\"\" width=\"0\" height=\"0\" \/><\/p>\n<div id=\"__ss_888668\" style=\"width: 425px; text-align: left;\"><a style=\"font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;\" title=\"2009 l'annee Twitter\" href=\"http:\/\/www.slideshare.net\/Mehdi\/2009-lannee-twitter-presentation\">2009 l&rsquo;annee Twitter<\/a><object style=\"margin:0px\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"425\" height=\"355\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/static.slidesharecdn.com\/swf\/ssplayer2.swf?doc=2009-lanne-twitter-1231071739260077-1&amp;stripped_title=2009-lannee-twitter-presentation\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed style=\"margin:0px\" type=\"application\/x-shockwave-flash\" width=\"425\" height=\"355\" src=\"http:\/\/static.slidesharecdn.com\/swf\/ssplayer2.swf?doc=2009-lanne-twitter-1231071739260077-1&amp;stripped_title=2009-lannee-twitter-presentation\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><\/p>\n<div style=\"font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;\">View more <a style=\"text-decoration:underline;\" href=\"http:\/\/www.slideshare.net\/\">documents<\/a> from <a style=\"text-decoration:underline;\" href=\"http:\/\/www.slideshare.net\/Mehdi\">Mehdi Lamoum<\/a>.<\/div>\n<\/div>\n<p>Il existe d&rsquo;autres usages possibles :<br style=\"padding: 0px; margin: 0px; border: 0px initial initial;\" \/><\/p>\n<ul style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; list-style-type: none; list-style-position: initial; list-style-image: initial; margin: 0px; border: 0px initial initial;\">\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 10px; list-style-type: none; list-style-position: initial; list-style-image: initial; background-image: url(http:\/\/blog.m2ie.fr\/themes\/blueSilence\/img\/li.png); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: 0px 5px; margin: 0px; border: 0px initial initial;\">augmenter son trafic<\/li>\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 10px; list-style-type: none; list-style-position: initial; list-style-image: initial; background-image: url(http:\/\/blog.m2ie.fr\/themes\/blueSilence\/img\/li.png); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: 0px 5px; margin: 0px; border: 0px initial initial;\">am\u00c3\u00a9liorer son r\u00c3\u00a9f\u00c3\u00a9rencement<\/li>\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 10px; list-style-type: none; list-style-position: initial; list-style-image: initial; background-image: url(http:\/\/blog.m2ie.fr\/themes\/blueSilence\/img\/li.png); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: 0px 5px; margin: 0px; border: 0px initial initial;\">obtenir des r\u00c3\u00a9ponses rapidement (sur le mod\u00c3\u00a8le de Yahoo answer) ou un sondage rapide (optimis\u00c3\u00a9 avec\u00c2\u00a0<a style=\"color: #000000; text-decoration: underline; padding: 0px; margin: 0px; border: 0px initial initial;\" href=\"http:\/\/twtpoll.com\/\">twtpoll<\/a>)<\/li>\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 10px; list-style-type: none; list-style-position: initial; list-style-image: initial; background-image: url(http:\/\/blog.m2ie.fr\/themes\/blueSilence\/img\/li.png); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: 0px 5px; margin: 0px; border: 0px initial initial;\">promouvoir son offre<\/li>\n<\/ul>\n<p><br style=\"padding: 0px; margin: 0px; border: 0px initial initial;\" \/>Vous trouverez\u00c2\u00a0<a style=\"color: #000000; text-decoration: underline; padding: 0px; margin: 0px; border: 0px initial initial;\" href=\"http:\/\/www.conseilsmarketing.fr\/referencement\/quel-usage-professionnel-pour-twitter\">ici<\/a> une bonne synth\u00c3\u00a8se d&rsquo;usages professionnels de twitter et d&rsquo;outils pour optimiser les possibilit\u00c3\u00a9s offertes par twitter. Ce sont les usages \u00ab\u00a0en dehors\u00a0\u00bb de l&rsquo;entreprise qui sont d\u00c3\u00a9velopp\u00c3\u00a9s, mais il existe des applications pour l&rsquo;utilisation de twitter au sein de l&rsquo;entreprise (plus ou moins en intranet), la plus connue \u00c3\u00a9tant\u00c2\u00a0<a style=\"color: #000000; text-decoration: underline; padding: 0px; margin: 0px; border: 0px initial initial;\" href=\"http:\/\/www.presse-citron.net\/yammer-le-twitter-version-corporate\">Yammer<\/a> (en septembre 2008 10 000 personnes et 2000 soci\u00c3\u00a9t\u00c3\u00a9s \u00c3\u00a9taient inscrites sur le service).<br style=\"padding: 0px; margin: 0px; border: 0px initial initial;\" \/><br style=\"padding: 0px; margin: 0px; border: 0px initial initial;\" \/>Voici l&rsquo;illustration de la mise en place d&rsquo;une strat\u00c3\u00a9gie relationnelle, gr\u00c3\u00a2ce \u00c3\u00a0 twitter, pour une organisation qui souhaite optimiser sa relation avec ses parties prenantes (strat\u00c3\u00a9gie d\u00c3\u00a9velopp\u00c3\u00a9e par\u00c2\u00a0<a style=\"color: #000000; text-decoration: underline; padding: 0px; margin: 0px; border: 0px initial initial;\" href=\"http:\/\/blog.ogilvypr.com\/\">Ogilvy&rsquo;s 360 Degree Digital Influence group<\/a>).<br style=\"padding: 0px; margin: 0px; border: 0px initial initial;\" \/><br style=\"padding: 0px; margin: 0px; border: 0px initial initial;\" \/><br style=\"padding: 0px; margin: 0px; border: 0px initial initial;\" \/><a style=\"color: #000000; text-decoration: underline; padding: 0px; margin: 0px; border: 0px initial initial;\" href=\"http:\/\/blog.m2ie.fr\/public\/twitter_ogilvy.jpg\"><img decoding=\"async\" style=\"margin-top: 0px; margin-right: auto; margin-bottom: 0px; margin-left: auto; display: block; padding: 0px; border: 0px initial initial;\" title=\"twitter_ogilvy.jpg, jan 2009\" src=\"http:\/\/blog.m2ie.fr\/public\/.twitter_ogilvy_m.jpg\" alt=\"\" \/><\/a><br style=\"padding: 0px; margin: 0px; border: 0px initial initial;\" \/><br style=\"padding: 0px; margin: 0px; border: 0px initial initial;\" \/>Pour conclure, si vous aussi vous \u00c3\u00aates touch\u00c3\u00a9 par le le virus twitter, pour g\u00c3\u00a9rer plus facilement votre compte, je vous conseille le logiciel gratuit\u00c2\u00a0<a style=\"color: #000000; text-decoration: underline; padding: 0px; margin: 0px; border: 0px initial initial;\" href=\"http:\/\/www.tweetdeck.com\/beta\/\">Tweetdeck<\/a>. Vous voulez personnaliser votre profil twitter, c&rsquo;est possible gratuitement avec<a style=\"color: #000000; text-decoration: underline; padding: 0px; margin: 0px; border: 0px initial initial;\" href=\"http:\/\/www.twitbacks.com\/\">Twitbacks<\/a>.<br style=\"padding: 0px; margin: 0px; border: 0px initial initial;\" \/><br style=\"padding: 0px; margin: 0px; border: 0px initial initial;\" \/>Pour me suivre sur twitter (j&rsquo;aborbe principalement les th\u00c3\u00a8mes d\u00c3\u00a9velopp\u00c3\u00a9s sur ce blog) :\u00c2\u00a0<a style=\"color: #000000; text-decoration: underline; padding: 0px; margin: 0px; border: 0px initial initial;\" href=\"http:\/\/twitter.com\/aponcier\">@aponcier<\/a><br style=\"padding: 0px; margin: 0px; border: 0px initial initial;\" \/><br style=\"padding: 0px; margin: 0px; border: 0px initial initial;\" \/>Et vous, pourquoi twittez vous ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twitter qui existe depuis quelques ann\u00c3\u00a9es, est en train de devenir un ph\u00c3\u00a9nom\u00c3\u00a8ne qui prend de plus en plus d&rsquo;ampleur. Il s&rsquo;agit de\u00c2\u00a0microblogging. De nombreux veilleurs consid\u00c3\u00a8rent que twitter est en train de devenir une de leurs principales, voir la &hellip; <a href=\"https:\/\/poncier.org\/blog\/?p=301\">Continuer la lecture <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[28],"tags":[39,68,628,105,104,619],"_links":{"self":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/301"}],"collection":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=301"}],"version-history":[{"count":0,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/301\/revisions"}],"wp:attachment":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}