{"id":3202,"date":"2011-05-06T09:00:09","date_gmt":"2011-05-06T07:00:09","guid":{"rendered":"http:\/\/poncier.org\/blog\/?p=3202"},"modified":"2011-05-08T15:37:24","modified_gmt":"2011-05-08T13:37:24","slug":"conseils-2-0-les-exagerations-sont-autant-de-prostitutions-de-la-reputation","status":"publish","type":"post","link":"https:\/\/poncier.org\/blog\/?p=3202","title":{"rendered":"Conseils 2.0 : aime mieux pr\u00c3\u00aacher par le trop peu que par le trop"},"content":{"rendered":"<p><a href=\"http:\/\/poncier.org\/blog\/wp-content\/2011\/05\/comment_vendre.gif\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-3204\" title=\"comment_vendre\" src=\"http:\/\/poncier.org\/blog\/wp-content\/2011\/05\/comment_vendre.gif\" alt=\"\" width=\"410\" height=\"307\" srcset=\"https:\/\/poncier.org\/blog\/wp-content\/2011\/05\/comment_vendre.gif 512w, https:\/\/poncier.org\/blog\/wp-content\/2011\/05\/comment_vendre-300x225.gif 300w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/><\/a>Huiti\u00c3\u00a8me billet autour des maximes de\u00c2\u00a0Baltasar Gracian, j\u00c3\u00a9suite vivant au XVIIe si\u00c3\u00a8cle, adapt\u00c3\u00a9 au monde de l\u00e2\u20ac\u2122entreprise 2.0<br \/>\n<!--more--><\/p>\n<p>Comme pour tout projet innovant dont on attend beaucoup, il est facile de c\u00c3\u00a9der \u00c3\u00a0 la tentation de survendre ses impacts et ses r\u00c3\u00a9sultats. On esp\u00c3\u00a8re ainsi convaincre le plus de monde possible et arriver \u00c3\u00a0 une forme de proph\u00c3\u00a9tie auto-r\u00c3\u00a9alisatrice. N&rsquo;ayant pas de retour d&rsquo;exp\u00c3\u00a9rience \u00c3\u00a0 vendre en interne, on promet beaucoup, partant\u00c2\u00a0inconsciemment\u00c2\u00a0du principe que<\/p>\n<blockquote><p>Les promesses n&rsquo;engagent que ceux qui y croient<\/p><\/blockquote>\n<p>Rien n&rsquo;est plus faux, ce type de projet repose sur la confiance. Ne pas tenir ses engagements, ou effets d&rsquo;annonce, va \u00c3\u00a0 l&rsquo;opposer de ce que vous vous proposez de mettre en place. Cela ne vous emp\u00c3\u00aache pas de voir grand, mais il faut raison garder. Vos partenaires seront d&rsquo;autant plus impressionn\u00c3\u00a9 s&rsquo;ils vous ont suivi sur du tangible et qu&rsquo;au final vous avez d\u00c3\u00a9pass\u00c3\u00a9 les esp\u00c3\u00a9rances et r\u00c3\u00a9sultats attendus.<\/p>\n<p>Mieux vaut une bonne surprise qu&rsquo;une\u00c2\u00a0d\u00c3\u00a9sillusion. Car au final, m\u00c3\u00aame si c&rsquo;est un succ\u00c3\u00a8s mais que vous \u00c3\u00aates en\u00c2\u00a0de\u00c3\u00a7\u00c3\u00a0\u00c2\u00a0de l&rsquo;effet d&rsquo;annonce, vous aurez toujours plus de d\u00c3\u00a9\u00c3\u00a7us. En plus vous pr\u00c3\u00aaterez du coup plus facilement le flanc \u00c3\u00a0 vos d\u00c3\u00a9tracteurs. On peut sans doute vous pardonnez un \u00ab\u00a0\u00c3\u00a9chec\u00a0\u00bb, pas une tromperie.<\/p>\n<p>Cette s\u00c3\u00a9rie de billet est inspir\u00c3\u00a9\u00c2\u00a0de l\u00e2\u20ac\u2122ouvrage E<em>ntreprendre et innover 52 conseils \u00c3\u00a9ternels d\u00e2\u20ac\u2122apr\u00c3\u00a8s les maximes de Baltasar Gracian<\/em>de\u00c2\u00a0<a href=\"http:\/\/www.52-tiki.com\/\" target=\"_blank\">Jacques Birol<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Huiti\u00c3\u00a8me billet autour des maximes de\u00c2\u00a0Baltasar Gracian, j\u00c3\u00a9suite vivant au XVIIe si\u00c3\u00a8cle, adapt\u00c3\u00a9 au monde de l\u00e2\u20ac\u2122entreprise 2.0<\/p>\n","protected":false},"author":2,"featured_media":3204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[303],"tags":[63,285],"_links":{"self":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3202"}],"collection":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3202"}],"version-history":[{"count":0,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3202\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/media\/3204"}],"wp:attachment":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}