{"id":322,"date":"2008-12-02T09:12:29","date_gmt":"2008-12-02T07:12:29","guid":{"rendered":"http:\/\/poncier.org\/blog\/?p=322"},"modified":"2009-08-23T09:15:44","modified_gmt":"2009-08-23T07:15:44","slug":"medias-sociaux-et-evolution-des-cultures-organisationnelles","status":"publish","type":"post","link":"https:\/\/poncier.org\/blog\/?p=322","title":{"rendered":"M\u00c3\u00a9dias sociaux et \u00c3\u00a9volution des cultures organisationnelles"},"content":{"rendered":"<p>Quand on observe l&rsquo;\u00c3\u00a9volution de la soci\u00c3\u00a9t\u00c3\u00a9 et de ses modes de travail, on peut se rendre compte qu&rsquo;avec la mont\u00c3\u00a9e en puissance des m\u00c3\u00a9dias sociaux, on est pass\u00c3\u00a9 d&rsquo;un mod\u00c3\u00a8le centr\u00c3\u00a9 sur soi vers un mod\u00c3\u00a8le ouvert sur la collaboration et l&rsquo;innovation. Ce mod\u00c3\u00a8le repose sur les nouveaux m\u00c3\u00a9dias sociaux, et tend vers ce qu&rsquo;on qualifie d&rsquo;entreprise 2.0. Il ne s&rsquo;agit pas de revenir ici sur les diff\u00c3\u00a9rentes statistiques li\u00c3\u00a9es \u00c3\u00a0 l&rsquo;adoption de ces usages et technologies (derni\u00c3\u00a8rement\u00c2\u00a0<a style=\"color: #000000; text-decoration: underline; padding: 0px; margin: 0px; border: 0px initial initial;\" hreflang=\"fr\" href=\"http:\/\/blog.m2ie.fr\/post\/2008\/09\/02\/Une-rentree-20\">ici<\/a> et<a style=\"color: #000000; text-decoration: underline; padding: 0px; margin: 0px; border: 0px initial initial;\" hreflang=\"fr\" href=\"http:\/\/blog.m2ie.fr\/post\/2008\/09\/20\/Les-reseaux-sociaux-ameliorent-les-relations-client-et-augmentent-les-ventes-pour-les-entreprises\">ici<\/a>), mais plut\u00c3\u00b4t de comprendre cette \u00c3\u00a9volution dans le temps. Une forme de r\u00c3\u00a9trospective de l&rsquo;organisation 1.0 vers le 2.0.<\/p>\n<p><!--more--><\/p>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">Pour cela nous allons reprendre le mod\u00c3\u00a8le d\u00c3\u00a9velopp\u00c3\u00a9 par\u00c2\u00a0<a style=\"color: #000000; text-decoration: underline; padding: 0px; margin: 0px; border: 0px initial initial;\" hreflang=\"en\" href=\"http:\/\/aiimknowledgecenter.typepad.com\/weblog\/2008\/11\/how-will-the-future-be-for-information-workers.html\">AIIM<\/a> pour ses formations, pour illustrer cette \u00c3\u00a9volution des organisations sous l&rsquo;impact des technologies et des usages.<\/p>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\"><br style=\"padding: 0px; margin: 0px; border: 0px initial initial;\" \/><br style=\"padding: 0px; margin: 0px; border: 0px initial initial;\" \/><a style=\"color: #000000; text-decoration: underline; padding: 0px; margin: 0px; border: 0px initial initial;\" href=\"http:\/\/blog.m2ie.fr\/public\/1.0to2.0.png\"><img decoding=\"async\" style=\"padding: 0px; margin: 0px; border: 0px initial initial;\" title=\"1.0to2.0.png, dec 2008\" src=\"http:\/\/blog.m2ie.fr\/public\/.1.0to2.0_m.jpg\" alt=\"1.0to2.0.png\" \/><\/a><br style=\"padding: 0px; margin: 0px; border: 0px initial initial;\" \/><br style=\"padding: 0px; margin: 0px; border: 0px initial initial;\" \/><\/p>\n<ul style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; list-style-type: none; list-style-position: initial; list-style-image: initial; margin: 0px; border: 0px initial initial;\">\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 10px; list-style-type: none; list-style-position: initial; list-style-image: initial; background-image: url(http:\/\/blog.m2ie.fr\/themes\/blueSilence\/img\/li.png); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: 0px 5px; margin: 0px; border: 0px initial initial;\"><em>Islands of me<\/em>: Chaque collaborateur produit sur son ordinateur et prot\u00c3\u00a8ge sa production \u00c3\u00a0 travers un fonctionnement fortement cloisonn\u00c3\u00a9.<\/li>\n<\/ul>\n<ul style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; list-style-type: none; list-style-position: initial; list-style-image: initial; margin: 0px; border: 0px initial initial;\">\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 10px; list-style-type: none; list-style-position: initial; list-style-image: initial; background-image: url(http:\/\/blog.m2ie.fr\/themes\/blueSilence\/img\/li.png); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: 0px 5px; margin: 0px; border: 0px initial initial;\"><em>One way me\/Enterprise 1.0<\/em> : On commence \u00c3\u00a0 s&rsquo;interroger sur son environnement et la possibilit\u00c3\u00a9 de trouver l&rsquo;information aupr\u00c3\u00a8s de ses coll\u00c3\u00a8gues. Si l&rsquo;information circule, elle est stock\u00c3\u00a9e dans des lieux personnels et ind\u00c3\u00a9pendants des uns des autres.<\/li>\n<\/ul>\n<ul style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; list-style-type: none; list-style-position: initial; list-style-image: initial; margin: 0px; border: 0px initial initial;\">\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 10px; list-style-type: none; list-style-position: initial; list-style-image: initial; background-image: url(http:\/\/blog.m2ie.fr\/themes\/blueSilence\/img\/li.png); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: 0px 5px; margin: 0px; border: 0px initial initial;\"><em>Team me<\/em> : Cela marque le d\u00c3\u00a9but de la gestion des connaissances, o\u00c3\u00b9 chacun se d\u00c3\u00a9finit en fonction de ceux qui l&rsquo;entourent. Chacun d\u00c3\u00a9fend son savoir, ses comp\u00c3\u00a9tences acquises lors de projets. Le but \u00c3\u00a9tant de se diff\u00c3\u00a9rencier des autres.<\/li>\n<\/ul>\n<ul style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; list-style-type: none; list-style-position: initial; list-style-image: initial; margin: 0px; border: 0px initial initial;\">\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 10px; list-style-type: none; list-style-position: initial; list-style-image: initial; background-image: url(http:\/\/blog.m2ie.fr\/themes\/blueSilence\/img\/li.png); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: 0px 5px; margin: 0px; border: 0px initial initial;\"><em>Proactive me\/Enterprise 1.5<\/em> : Connect\u00c3\u00a9 24h\/24h, 7 jours sur 7, l&rsquo;acc\u00c3\u00a8s au savoir et \u00c3\u00a0 la communication doit \u00c3\u00aatre permanent. Les \u00c3\u00a9changes et la collaboration par l&rsquo;interm\u00c3\u00a9diaire des syst\u00c3\u00a8mes d&rsquo;information s&rsquo;acc\u00c3\u00a9l\u00c3\u00a8rent. On se concentre sur les talents et les ressources humaines disponibles pour mener \u00c3\u00a0 bien ses projets.<\/li>\n<\/ul>\n<ul style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; list-style-type: none; list-style-position: initial; list-style-image: initial; margin: 0px; border: 0px initial initial;\">\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 10px; list-style-type: none; list-style-position: initial; list-style-image: initial; background-image: url(http:\/\/blog.m2ie.fr\/themes\/blueSilence\/img\/li.png); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: 0px 5px; margin: 0px; border: 0px initial initial;\"><em>Two-way me<\/em> : Les r\u00c3\u00a9seaux ne sont pas seulement informels, les communaut\u00c3\u00a9s de pratique (COP) et les communaut\u00c3\u00a9s d&rsquo;int\u00c3\u00a9r\u00c3\u00aats (CI) sont au centre de la gestion des connaissances. L&rsquo;\u00c2\u00abIntelligence collective\u00c2\u00bb commence \u00c3\u00a0 appara\u00c3\u00aetre. L&rsquo;information n&rsquo;est plus uniquement accessible par un seul portail, mais par de multiples acc\u00c3\u00a8s personnalisables. La gestion du savoir devient automatique et est orient\u00c3\u00a9e service aux usagers, les syst\u00c3\u00a8mes deviennent ouverts.<\/li>\n<\/ul>\n<ul style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; list-style-type: none; list-style-position: initial; list-style-image: initial; margin: 0px; border: 0px initial initial;\">\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 10px; list-style-type: none; list-style-position: initial; list-style-image: initial; background-image: url(http:\/\/blog.m2ie.fr\/themes\/blueSilence\/img\/li.png); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: 0px 5px; margin: 0px; border: 0px initial initial;\"><em>Islands of we<\/em> : Les possibilit\u00c3\u00a9s et les avantages du travail en r\u00c3\u00a9seau ou en communaut\u00c3\u00a9s sont syst\u00c3\u00a9matiquement \u00c3\u00a9tudi\u00c3\u00a9es afin d&rsquo;en tirer le maximum de potentiels. La capacit\u00c3\u00a9 et le d\u00c3\u00a9sir d&rsquo;identifier les diff\u00c3\u00a9rentes comp\u00c3\u00a9tences des individus se r\u00c3\u00a9pand. Un annuaire social et un r\u00c3\u00a9seau d&rsquo;expertise sont mis en place. L&rsquo;usage strat\u00c3\u00a9gique des nouveaux m\u00c3\u00a9dias sociaux li\u00c3\u00a9 \u00c3\u00a0 la \u00ab\u00a0sagesse des foules\u00a0\u00bb se retrouve dans le B2C (Business-to-Consumer) par l&rsquo;adoption rapide des blogs et des forums de discussion publique.<\/li>\n<\/ul>\n<ul style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; list-style-type: none; list-style-position: initial; list-style-image: initial; margin: 0px; border: 0px initial initial;\">\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 10px; list-style-type: none; list-style-position: initial; list-style-image: initial; background-image: url(http:\/\/blog.m2ie.fr\/themes\/blueSilence\/img\/li.png); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: 0px 5px; margin: 0px; border: 0px initial initial;\"><em>Extended me\/Enterprise 2.0<\/em> : L&rsquo;entreprise 2.0\/travail collaboratif est devenue une des composantes culturelles de l&rsquo;entreprise dans son ensemble, reposant sur\u00c2\u00a0: la transparence, une participation et un engagement dans les communaut\u00c3\u00a9s (collaborateurs, partenaires,clients, etc), l&rsquo;agilit\u00c3\u00a9 et la capacit\u00c3\u00a9 \u00c3\u00a0 s&rsquo;adapter rapidement \u00c3\u00a0 l&rsquo;\u00c3\u00a9volution d&rsquo;environnements mouvants.<\/li>\n<\/ul>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">Il est dommage de constater que beaucoup d&rsquo;organisations en sont toujours entre le\u00c2\u00a0<em>Team me<\/em> et le\u00c2\u00a0<em>Proactive me<\/em>. Pourtant le palier vers le\u00c2\u00a0<em>Two-way Me<\/em> n&rsquo;est pas si \u00c3\u00a9loign\u00c3\u00a9 que cela, et permet facilement d&rsquo;acc\u00c3\u00a9der au deux derni\u00c3\u00a8res \u00c3\u00a9tapes. Il faut cependant accepter de formaliser des comportements informels et avoir un fonctionnement un peu moins pyramidal ou centralis\u00c3\u00a9. Bien s\u00c3\u00bbr ces changements sont culturels et donc plus longs ou difficiles \u00c3\u00a0 int\u00c3\u00a9grer \u00c3\u00a0 l&rsquo;organisation, mais leurs applications \u00c3\u00a0 de petits groupes pilotes permettront de voir rapidement les gains potentiels pour les individus comme la collectivit\u00c3\u00a9 et ensuite de les g\u00c3\u00a9n\u00c3\u00a9raliser.<\/p>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">Et vous, o\u00c3\u00b9 en \u00c3\u00aates vous dans votre organisation\u00c2\u00a0?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quand on observe l&rsquo;\u00c3\u00a9volution de la soci\u00c3\u00a9t\u00c3\u00a9 et de ses modes de travail, on peut se rendre compte qu&rsquo;avec la mont\u00c3\u00a9e en puissance des m\u00c3\u00a9dias sociaux, on est pass\u00c3\u00a9 d&rsquo;un mod\u00c3\u00a8le centr\u00c3\u00a9 sur soi vers un mod\u00c3\u00a8le ouvert sur la &hellip; <a href=\"https:\/\/poncier.org\/blog\/?p=322\">Continuer la lecture <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,6],"tags":[16,39,620,18,621,628,21],"_links":{"self":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/322"}],"collection":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=322"}],"version-history":[{"count":0,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/322\/revisions"}],"wp:attachment":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}