{"id":3846,"date":"2011-12-02T07:00:11","date_gmt":"2011-12-02T05:00:11","guid":{"rendered":"http:\/\/poncier.org\/blog\/?p=3846"},"modified":"2011-12-01T19:31:05","modified_gmt":"2011-12-01T17:31:05","slug":"conseil-2-0-faire-et-faire-paraitre","status":"publish","type":"post","link":"https:\/\/poncier.org\/blog\/?p=3846","title":{"rendered":"Conseil 2.0 : faire et faire para\u00c3\u00aetre"},"content":{"rendered":"<p><a href=\"http:\/\/poncier.org\/blog\/wp-content\/2011\/11\/7795078-jeune-femme-l-aide-de-m-gaphone-pour-communiquer-l-homme-indiff-rent.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-3848\" style=\"border-width: 1px; border-color: black; border-style: solid;\" title=\"7795078-jeune-femme--l-aide-de-m-gaphone-pour-communiquer--l-homme-indiff-rent\" src=\"http:\/\/poncier.org\/blog\/wp-content\/2011\/11\/7795078-jeune-femme-l-aide-de-m-gaphone-pour-communiquer-l-homme-indiff-rent.jpg\" alt=\"\" width=\"400\" height=\"266\" srcset=\"https:\/\/poncier.org\/blog\/wp-content\/2011\/11\/7795078-jeune-femme-l-aide-de-m-gaphone-pour-communiquer-l-homme-indiff-rent.jpg 400w, https:\/\/poncier.org\/blog\/wp-content\/2011\/11\/7795078-jeune-femme-l-aide-de-m-gaphone-pour-communiquer-l-homme-indiff-rent-300x199.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a>\u00c2\u00a0\u00c2\u00a0Vingt huiti\u00c3\u00a8me \u00c2\u00a0billet autour des maximes de\u00c2\u00a0Baltasar Gracian, j\u00c3\u00a9suite vivant au XVIIe si\u00c3\u00a8cle, adapt\u00c3\u00a9 au monde de l\u00e2\u20ac\u2122entreprise 2.0.<\/p>\n<p>&nbsp;<\/p>\n<p><!--more--><\/p>\n<p>Vous pouvez d\u00c3\u00a9ployer un projet avec brio, cela n&rsquo;est pas suffisant. Ce dernier peut-\u00c3\u00aatre excellent, cela n&rsquo;est pas suffisant. Outre la qualit\u00c3\u00a9 des produits d&rsquo;Apple, le g\u00c3\u00a9nie de Steve Jobs repose sur son sens du marketing. Il en va de m\u00c3\u00aame de votre projet 2.0.<\/p>\n<p>Il doit \u00c3\u00aatre reconnaissable, incarner les valeurs et objectifs que vous vous \u00c3\u00aates fix\u00c3\u00a9s. Mais surtout pour que cela soit visible, il va falloir aussi communiquer dessus. Le faire conna\u00c3\u00aetre, reconna\u00c3\u00aetre afin de pouvoir lui donner de l&rsquo;ampleur.<\/p>\n<p>Le fameux bouche \u00c3\u00a0 oreille, buzz que vous allez d\u00c3\u00a9clencher afin de \u00ab\u00a0donner envie\u00a0\u00bb \u00c3\u00a0 chacun de s&rsquo;investir et rejoindre votre projet. Si bon que soit votre projet, il faut le faire savoir et reconna\u00c3\u00aetre. Plus votre organisation est grande, plus votre effort de communication doit \u00c3\u00aatre important. Sinon il y a de grandes chances que votre projet p\u00c3\u00a9riclite, aussi brillant soit-il.<\/p>\n<p>Cela ne veut pas dire qu&rsquo;il ne doit pas \u00c3\u00aatre de qualit\u00c3\u00a9, mais la qualit\u00c3\u00a9 ne suffit pas, le \u00ab\u00a0marketing\u00a0\u00bb de votre offre est tout aussi important.<\/p>\n<p>Cette s\u00c3\u00a9rie\u00c2\u00a0de\u00c2\u00a0billet est inspir\u00c3\u00a9\u00c2\u00a0de l\u00e2\u20ac\u2122ouvrage E<em>ntreprendre et innover 52 conseils \u00c3\u00a9ternels d\u00e2\u20ac\u2122apr\u00c3\u00a8s les maximes de Baltasar Gracian\u00c2\u00a0<\/em>de\u00c2\u00a0<a href=\"http:\/\/www.52-tiki.com\/\" target=\"_blank\">Jacques Birol<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c2\u00a0\u00c2\u00a0Vingt huiti\u00c3\u00a8me \u00c2\u00a0billet autour des maximes de\u00c2\u00a0Baltasar Gracian, j\u00c3\u00a9suite vivant au XVIIe si\u00c3\u00a8cle, adapt\u00c3\u00a9 au monde de l\u00e2\u20ac\u2122entreprise 2.0. &nbsp;<\/p>\n","protected":false},"author":2,"featured_media":3848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[303],"tags":[102,63,620],"_links":{"self":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3846"}],"collection":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3846"}],"version-history":[{"count":0,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3846\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/media\/3848"}],"wp:attachment":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}