{"id":39,"date":"2007-12-04T20:22:47","date_gmt":"2007-12-04T18:22:47","guid":{"rendered":"http:\/\/poncier.org\/blog\/?p=39"},"modified":"2009-08-20T16:45:15","modified_gmt":"2009-08-20T14:45:15","slug":"construire-un-tableau-de-bord-pour-surveiller-sa-reputation-sur-internet","status":"publish","type":"post","link":"https:\/\/poncier.org\/blog\/?p=39","title":{"rendered":"Construire un tableau de bord pour surveiller sa r\u00c3\u00a9putation sur internet"},"content":{"rendered":"<div style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 1.5em; font-size: 1.2em; margin: 0px; border: 0px initial initial;\">\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">Beaucoup de personnes r\u00c3\u00a9digent des blogs, et certains parlent de vous, de votre entreprise ou de vos concurrent. Ce qu&rsquo;ils disent influence la fa\u00c3\u00a7on dont les gens voient votre organisation et peut fournir des informations importantes sur la strat\u00c3\u00a9gie de vos concurrents. Mais cela est difficile \u00c3\u00a0 suivre avec le nombre de blog dont le nombre double tout les 5 mois.<\/p>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\"><!--more--><\/p>\n<\/div>\n<div style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 1.5em; font-size: 1.2em; margin: 0px; border: 0px initial initial;\">\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">Beaucoup de personnes r\u00c3\u00a9digent des blogs, et certains parlent de vous, de votre entreprise ou de vos concurrents. Ce qu&rsquo;ils disent influence la fa\u00c3\u00a7on dont les gens voient votre organisation ou peut fournir des informations importantes sur la strat\u00c3\u00a9gie de vos concurrents. Mais cela est difficile \u00c3\u00a0 suivre avec le nombre de blog dont le nombre double tout les 5 mois.<\/p>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\"><!--more--><\/p>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">L&rsquo;essor des m\u00c3\u00a9dias sociaux est une bonne chose. Les entreprises qui font du bon boulot seront r\u00c3\u00a9compens\u00c3\u00a9es par leurs clients &#8211; les entreprises qui en font du mauvais seront sanctionn\u00c3\u00a9es. C&rsquo;est comme cela que \u00c3\u00a7a fonctionne. Et toutes les publicit\u00c3\u00a9s du monde ne pourront renverser la vapeur si les \u00ab\u00a0v\u00c3\u00a9ritables\u00a0\u00bb gens donnent leurs avis sur vous. Cette marque devrait terrifier les annonceurs (et les agences de publicit\u00c3\u00a9, mais c&rsquo;est un autre d\u00c3\u00a9bat).<\/p>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\"><!--more--><\/p>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">Pour aider les entreprises \u00c3\u00a0 garder une trace de ce que leurs clients qui sont en ligne \u00c3\u00a9crivent sur eux et de ce que font leurs concurrents &#8211; en utilisant librement le Web 2.0 et ses ressources techniques disponibles. Voici comment faire en cinq \u00c3\u00a9tapes:<\/p>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\"><!--more--><\/p>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\"><strong>\u00c3\u2030tape un &#8211; Identifier votre liste de mots cl\u00c3\u00a9s<\/strong><\/p>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">Le tableau de bord va recenser plusieurs types de blogs &#8211; o- sph\u00c3\u00a8re de recherches. Vous devez conna\u00c3\u00aetre ce que vous cherchez\u00c2\u00a0:<\/p>\n<ul style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; list-style-type: none; list-style-position: initial; list-style-image: initial; margin: 0px; border: 0px initial initial;\">\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 10px; list-style-type: none; list-style-position: initial; list-style-image: initial; background-image: url(http:\/\/blog.m2ie.fr\/themes\/blueSilence\/img\/li.png); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: 0px 5px; margin: 0px; border: 0px initial initial;\">Notre entreprise noms (avec diff\u00c3\u00a9rentes orthographes)<\/li>\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 10px; list-style-type: none; list-style-position: initial; list-style-image: initial; background-image: url(http:\/\/blog.m2ie.fr\/themes\/blueSilence\/img\/li.png); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: 0px 5px; margin: 0px; border: 0px initial initial;\">Liens vers votre site<\/li>\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 10px; list-style-type: none; list-style-position: initial; list-style-image: initial; background-image: url(http:\/\/blog.m2ie.fr\/themes\/blueSilence\/img\/li.png); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: 0px 5px; margin: 0px; border: 0px initial initial;\">Mentions de votre URL<\/li>\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 10px; list-style-type: none; list-style-position: initial; list-style-image: initial; background-image: url(http:\/\/blog.m2ie.fr\/themes\/blueSilence\/img\/li.png); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: 0px 5px; margin: 0px; border: 0px initial initial;\">Les noms des principaux responsables de votre organisation<\/li>\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 10px; list-style-type: none; list-style-position: initial; list-style-image: initial; background-image: url(http:\/\/blog.m2ie.fr\/themes\/blueSilence\/img\/li.png); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: 0px 5px; margin: 0px; border: 0px initial initial;\">Les noms de vos concurrents<\/li>\n<\/ul>\n<p><!--more--><\/p>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\"><strong>Deuxi\u00c3\u00a8me \u00c3\u00a9tape &#8211; Mettre en place un compte netvibes<\/strong><\/p>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">Si vous n&rsquo;avez pas encore essay\u00c3\u00a9 Netvibes encore, il vous faut aller sur (www.netvibes.com). Cela est aussi possible avec un autre agr\u00c3\u00a9gateur de fil RSS. C&rsquo;est sur cette plateforme que va se construire le tableau de bord de la surveillance de la r\u00c3\u00a9putation.<\/p>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\"><!--more--><\/p>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\"><strong>\u00c3\u2030tape trois &#8211; R\u00c3\u00a9glez vos recherches sur les moteurs de recherche de blogs<\/strong><\/p>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">Utilisez plusieurs moteurs de recherche de blogs. Il y a des chevauchements dans les r\u00c3\u00a9sultats, mais ce chevauchement est g\u00c3\u00a9n\u00c3\u00a9ralement inf\u00c3\u00a9rieur \u00c3\u00a0 30 pour cent (liste non exhaustive):<\/p>\n<ul style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; list-style-type: none; list-style-position: initial; list-style-image: initial; margin: 0px; border: 0px initial initial;\">\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 10px; list-style-type: none; list-style-position: initial; list-style-image: initial; background-image: url(http:\/\/blog.m2ie.fr\/themes\/blueSilence\/img\/li.png); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: 0px 5px; margin: 0px; border: 0px initial initial;\"><a style=\"color: #000000; text-decoration: underline; padding: 0px; margin: 0px; border: 0px initial initial;\" hreflang=\"fr\" href=\"http:\/\/www.google.fr\/blogsearch?hl=fr\">Google blogs search<\/a><\/li>\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 10px; list-style-type: none; list-style-position: initial; list-style-image: initial; background-image: url(http:\/\/blog.m2ie.fr\/themes\/blueSilence\/img\/li.png); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: 0px 5px; margin: 0px; border: 0px initial initial;\"><a style=\"color: #000000; text-decoration: underline; padding: 0px; margin: 0px; border: 0px initial initial;\" hreflang=\"en\" href=\"http:\/\/www.bloglines.com\/\">Bloglines<\/a><\/li>\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 10px; list-style-type: none; list-style-position: initial; list-style-image: initial; background-image: url(http:\/\/blog.m2ie.fr\/themes\/blueSilence\/img\/li.png); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: 0px 5px; margin: 0px; border: 0px initial initial;\"><a style=\"color: #000000; text-decoration: underline; padding: 0px; margin: 0px; border: 0px initial initial;\" hreflang=\"en\" href=\"http:\/\/www.icerocket.com\/\">Icerocket<\/a><\/li>\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 10px; list-style-type: none; list-style-position: initial; list-style-image: initial; background-image: url(http:\/\/blog.m2ie.fr\/themes\/blueSilence\/img\/li.png); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: 0px 5px; margin: 0px; border: 0px initial initial;\"><a style=\"color: #000000; text-decoration: underline; padding: 0px; margin: 0px; border: 0px initial initial;\" hreflang=\"en\" href=\"http:\/\/technorati.com\/\">Technorati<\/a><\/li>\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 10px; list-style-type: none; list-style-position: initial; list-style-image: initial; background-image: url(http:\/\/blog.m2ie.fr\/themes\/blueSilence\/img\/li.png); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: 0px 5px; margin: 0px; border: 0px initial initial;\"><a style=\"color: #000000; text-decoration: underline; padding: 0px; margin: 0px; border: 0px initial initial;\" hreflang=\"fr\" href=\"http:\/\/www.wikio.fr\/\">Wikio<\/a><\/li>\n<\/ul>\n<p><!--more--><\/p>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">Utilisez la recherche avanc\u00c3\u00a9e sur les requ\u00c3\u00aates, et faites plusieurs essais afin d&rsquo;obtenir les r\u00c3\u00a9sultats les plus satisfaisant. Lorsque vous \u00c3\u00aates satisfait de la recherche, cliquez sur l&rsquo;ic\u00c3\u00b4ne RSS ou abonnez-vous au lien.<\/p>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\"><!--more--><\/p>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\"><strong>Quatri\u00c3\u00a8me \u00c3\u00a9tape &#8211; Mettre en place des flux dans netvibes<\/strong><\/p>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">Cliquez sur le bouton en haut \u00c3\u00a0 gauche (utilement marqu\u00c3\u00a9 \u00ab\u00a0ajouter du contenu\u00a0\u00bb), cliquez sur \u00ab\u00a0ajouter un flux\u00a0\u00bb, et collez l&rsquo;URL g\u00c3\u00a9n\u00c3\u00a9r\u00c3\u00a9es par le moteur de recherche.<\/p>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\"><!--more--><\/p>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\"><strong>\u00c3\u2030tape cinq bonus &#8211; index Google et de la vid\u00c3\u00a9o surveillance<\/strong><\/p>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">Si un coup d&rsquo;\u00c5\u201cil \u00c3\u00a0 la surveillance de votre r\u00c3\u00a9putation ne suffit pas, vous pouvez \u00c3\u00a9tendre votre tableau de bord:<\/p>\n<ul style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; list-style-type: none; list-style-position: initial; list-style-image: initial; margin: 0px; border: 0px initial initial;\">\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 10px; list-style-type: none; list-style-position: initial; list-style-image: initial; background-image: url(http:\/\/blog.m2ie.fr\/themes\/blueSilence\/img\/li.png); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: 0px 5px; margin: 0px; border: 0px initial initial;\">S&rsquo;abonner \u00c3\u00a0\u00c2\u00a0<a style=\"color: #000000; text-decoration: underline; padding: 0px; margin: 0px; border: 0px initial initial;\" hreflang=\"fr\" href=\"http:\/\/www.google.fr\/alerts?hl=fr\">Googlealerts.com<\/a> d&rsquo;un flux RSS que vous indiquera quand un nouveau r\u00c3\u00a9sultat appara\u00c3\u00aet dans une recherche Google pour votre entreprise ou un concurrent (ou de tout autre mot cl\u00c3\u00a9)<\/li>\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 10px; list-style-type: none; list-style-position: initial; list-style-image: initial; background-image: url(http:\/\/blog.m2ie.fr\/themes\/blueSilence\/img\/li.png); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: 0px 5px; margin: 0px; border: 0px initial initial;\">Ajouter le widget netvibes de recherche vid\u00c3\u00a9o et le remplir avec le nom de votre soci\u00c3\u00a9t\u00c3\u00a9, il y a-t-il une video sur vous dans\u00c2\u00a0<a style=\"color: #000000; text-decoration: underline; padding: 0px; margin: 0px; border: 0px initial initial;\" hreflang=\"fr\" href=\"http:\/\/fr.youtube.com\/\">youtube<\/a> ?<\/li>\n<\/ul>\n<p><!--more--><\/p>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\"><strong>Prochaines \u00c3\u00a9tapes<\/strong><\/p>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">Bien s\u00c3\u00bbr, ce que le monde dit sur vous et vos concurrents ne constitue que la premi\u00c3\u00a8re \u00c3\u00a9tape. Vous devez d\u00c3\u00a9cider quoi faire selon ce qui est dit. Il faut \u00c3\u00aatre rationnel et honn\u00c3\u00aate.<\/p>\n<ul style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; list-style-type: none; list-style-position: initial; list-style-image: initial; margin: 0px; border: 0px initial initial;\">\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 10px; list-style-type: none; list-style-position: initial; list-style-image: initial; background-image: url(http:\/\/blog.m2ie.fr\/themes\/blueSilence\/img\/li.png); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: 0px 5px; margin: 0px; border: 0px initial initial;\">Rationnel &#8211; s&rsquo;il y a une information calomnieuse ou erron\u00c3\u00a9e sur un blog o\u00c3\u00b9 personne ne souscrit, il faut l&rsquo;ignorer. Vous pouvez \u00c3\u00aatre le seul qui l&rsquo;ai jamais vu.<\/li>\n<li style=\"padding-top: 1px; padding-right: 0px; padding-bottom: 1px; padding-left: 10px; list-style-type: none; list-style-position: initial; list-style-image: initial; background-image: url(http:\/\/blog.m2ie.fr\/themes\/blueSilence\/img\/li.png); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: 0px 5px; margin: 0px; border: 0px initial initial;\">Honn\u00c3\u00aate- Si c&rsquo;est un blog avec de nombreux abonn\u00c3\u00a9s et que les observations sont inexactes, ajoutez un commentaire. Mais il faut le faire en tant que repr\u00c3\u00a9sentant de votre entreprise. Ne pas pr\u00c3\u00a9tendre \u00c3\u00aatre quelqu&rsquo;un que vous n&rsquo;\u00c3\u00aates pas, les cons\u00c3\u00a9quences n\u00c3\u00a9gatives d&rsquo;\u00c3\u00aatre d\u00c3\u00a9couvert l&#8217;emportent sur tout le reste.<\/li>\n<\/ul>\n<p style=\"padding-top: 4px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; margin: 0px; border: 0px initial initial;\">Traduit du blog\u00c2\u00a0:\u00c2\u00a0<a style=\"color: #000000; text-decoration: underline; padding: 0px; margin: 0px; border: 0px initial initial;\" hreflang=\"en\" href=\"http:\/\/www.nonlinear.ca\/blog\/index.php\/2007\/08\/31\/reputation-management-and-competitive-intelligence-%E2%80%93-building-a-blog-monitoring-dashboard\/\">http:\/\/www.nonlinear.ca<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Beaucoup de personnes r\u00c3\u00a9digent des blogs, et certains parlent de vous, de votre entreprise ou de vos concurrent. Ce qu&rsquo;ils disent influence la fa\u00c3\u00a7on dont les gens voient votre organisation et peut fournir des informations importantes sur la strat\u00c3\u00a9gie de &hellip; <a href=\"https:\/\/poncier.org\/blog\/?p=39\">Continuer la lecture <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12,4,9],"tags":[15,626,14,619],"_links":{"self":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/39"}],"collection":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=39"}],"version-history":[{"count":0,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/39\/revisions"}],"wp:attachment":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=39"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=39"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=39"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}