{"id":4214,"date":"2012-02-22T07:00:00","date_gmt":"2012-02-22T05:00:00","guid":{"rendered":"http:\/\/poncier.org\/blog\/?p=4214"},"modified":"2012-02-21T23:07:02","modified_gmt":"2012-02-21T21:07:02","slug":"entreprise-2-0-aligner-les-conversations-sur-les-objectifs-business","status":"publish","type":"post","link":"https:\/\/poncier.org\/blog\/?p=4214","title":{"rendered":"Entreprise 2.0 : aligner les conversations sur les objectifs business"},"content":{"rendered":"<p><a href=\"http:\/\/poncier.org\/blog\/wp-content\/2012\/02\/ra.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-4215\" title=\"ra\" src=\"http:\/\/poncier.org\/blog\/wp-content\/2012\/02\/ra.jpg\" alt=\"\" width=\"359\" height=\"296\" srcset=\"https:\/\/poncier.org\/blog\/wp-content\/2012\/02\/ra.jpg 359w, https:\/\/poncier.org\/blog\/wp-content\/2012\/02\/ra-300x247.jpg 300w\" sizes=\"(max-width: 359px) 100vw, 359px\" \/><\/a>\u00c2\u00a0Comme je l&rsquo;expliquais la semaine derni\u00c3\u00a8re, <a href=\"e20summit.com\/\" target=\"_blank\">l&rsquo;Enterprise 2.0 summit<\/a> a \u00c3\u00a9t\u00c3\u00a9 tr\u00c3\u00a8s prolifique et va donner lieu \u00c3\u00a0 plusieurs billets. Voici donc le deuxi\u00c3\u00a8me billet, qui prend pour base la <a href=\"http:\/\/www.slideshare.net\/rawnshah\/understanding-social-business-excellence-enterprise20summit-2012-paris\" target=\"_blank\">keynote<\/a> d&rsquo;ouverture de Rawn Shah qui \u00c3\u00a9tait tr\u00c3\u00a8s riche et que je vais d\u00c3\u00a9couper en deux billets.<\/p>\n<p><!--more--><\/p>\n<p>Rawn a entam\u00c3\u00a9 son introduction sur les diff\u00c3\u00a9rents segments business de cr\u00c3\u00a9ation de valeur<\/p>\n<ul>\n<li>client<\/li>\n<li>efficacit\u00c3\u00a9 op\u00c3\u00a9rationnelle<\/li>\n<li>culture organisationnelle<\/li>\n<li>qualit\u00c3\u00a9<\/li>\n<\/ul>\n<p>Pour y arriver, il faut structurer le collaboratif autour de trois \u00c3\u00a9l\u00c3\u00a9ments, non pour contr\u00c3\u00b4ler les conversations, mais pour les acc\u00c3\u00a9l\u00c3\u00a9rer. L&rsquo;intersection des trois produisant l&rsquo;exp\u00c3\u00a9rience sociale :<\/p>\n<ul>\n<li>Le but : la culture, le collaboratif et le leadership<\/li>\n<li>Les personnes : interactions, community management, les relations et la r\u00c3\u00a9putation<\/li>\n<li>Les lieux : production de contenu, domaine et environnement<\/li>\n<\/ul>\n<p><a href=\"http:\/\/poncier.org\/blog\/wp-content\/2012\/02\/rawn.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4223 aligncenter\" style=\"border-width: 1px; border-color: black; border-style: solid;\" title=\"rawn\" src=\"http:\/\/poncier.org\/blog\/wp-content\/2012\/02\/rawn-e1329641142924.jpg\" alt=\"\" width=\"450\" height=\"427\" \/><\/a><\/p>\n<p>On donc les aligner sur les 4 segments business de cr\u00c3\u00a9ation de valeur, en fonction des diff\u00c3\u00a9rents lignes m\u00c3\u00a9tiers : commerce, marketing, service clients, RH, R&amp;D, supply chain&#8230; Tout en ne se trompant pas dans la d\u00c3\u00a9marche. Ces diff\u00c3\u00a9rents m\u00c3\u00a9tiers ont des besoins diff\u00c3\u00a9rents, pas les m\u00c3\u00aames buts et donc la valeur ajout\u00c3\u00a9e attendue sera elle aussi diff\u00c3\u00a9rente. Cela veut donc dire aussi des processus diff\u00c3\u00a9rents \u00c3\u00a0 mettre en place.<\/p>\n<p>Il s&rsquo;agit donc de voir comment le collaboratif va cr\u00c3\u00a9er de la valeur, notamment \u00c3\u00a0 travers diff\u00c3\u00a9rentes \u00c3\u00a9tapes :<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li><strong><span class=\"Apple-style-span\" style=\"font-weight: normal;\"><strong>captation des donn\u00c3\u00a9es non structur\u00c3\u00a9es<\/strong> :\u00c2\u00a0Les donn\u00c3\u00a9es non structur\u00c3\u00a9es repr\u00c3\u00a9sentent 75% \u00c3\u00a0 80% des donn\u00c3\u00a9es de l&rsquo;entreprise. Il faut capitaliser sur ce savoir informel, comme les conversations.<\/span><\/strong><\/li>\n<li><strong><span class=\"Apple-style-span\" style=\"font-weight: normal;\"><strong>travail collaboratif<\/strong> : il doit acc\u00c3\u00a9l\u00c3\u00a9rer l&rsquo;innovation, renforcer le liens entre les diff\u00c3\u00a9rentes parties prenantes, internes et externes, acc\u00c3\u00a9l\u00c3\u00a9rer la prise de d\u00c3\u00a9cision et identifier les points d&rsquo;am\u00c3\u00a9lioration dans les processus de l&rsquo;entreprise<\/span><\/strong><\/li>\n<li><strong><span class=\"Apple-style-span\" style=\"font-weight: normal;\"><strong>l&rsquo;apport des mesures<\/strong> : cela doit permettre une gestion de l&rsquo;attention, de filtrer les conversations, prioriser les contenus, comprendre les sch\u00c3\u00a9mas d&rsquo;interaction. Comprendre un ressenti (signaux faibles) pour acc\u00c3\u00a9l\u00c3\u00a9rer la prise d\u00c3\u00a9cision face \u00c3\u00a0 l&rsquo;augmentation des donn\u00c3\u00a9es<\/span><\/strong><\/li>\n<li><strong><span class=\"Apple-style-span\" style=\"font-weight: normal;\"><strong>transformation de l\u00a0\u00bborganisation<\/strong>\u00c2\u00a0: int\u00c3\u00a9grer ces donn\u00c3\u00a9es non structur\u00c3\u00a9es et le collaboratif dans les processus business, augmenter la capacit\u00c3\u00a9 \u00c3\u00a0 s&rsquo;adapter, g\u00c3\u00a9rer les exceptions par le biais du collaboratif et ainsi r\u00c3\u00a9duire les frustrations et am\u00c3\u00a9liorer les processus.<\/span><\/strong><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>Ces \u00c3\u00a9tapes permettent de passer \u00c3\u00a0 un apport tactique (captation) vers de la production de valeur de mani\u00c3\u00a8re strat\u00c3\u00a9gique (transformation).<\/p>\n<p>La suite la semaine prochaine&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c2\u00a0Comme je l&rsquo;expliquais la semaine derni\u00c3\u00a8re, l&rsquo;Enterprise 2.0 summit a \u00c3\u00a9t\u00c3\u00a9 tr\u00c3\u00a8s prolifique et va donner lieu \u00c3\u00a0 plusieurs billets. Voici donc le deuxi\u00c3\u00a8me billet, qui prend pour base la keynote d&rsquo;ouverture de Rawn Shah qui \u00c3\u00a9tait tr\u00c3\u00a8s riche et &hellip; <a href=\"https:\/\/poncier.org\/blog\/?p=4214\">Continuer la lecture <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":4215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,6],"tags":[16,252,620,382,621,380,381,357],"_links":{"self":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4214"}],"collection":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4214"}],"version-history":[{"count":0,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4214\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/media\/4215"}],"wp:attachment":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}