{"id":6820,"date":"2014-05-22T08:39:08","date_gmt":"2014-05-22T06:39:08","guid":{"rendered":"http:\/\/poncier.org\/blog\/?p=6820"},"modified":"2014-05-22T12:32:58","modified_gmt":"2014-05-22T10:32:58","slug":"social-business-trust-and-meaning","status":"publish","type":"post","link":"https:\/\/poncier.org\/blog\/?p=6820","title":{"rendered":"Social business : trust and meaning"},"content":{"rendered":"

\"Trust\"<\/a>More and more companies explain that they are digital, they have an enterprise social network, they are on social media, they have adopted the language of collaboration. So what\u00c2\u00a0? What about corporate culture, digitazing processes, management…<\/p>\n

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Trust and\u00c2\u00a0accept letting go<\/strong><\/p>\n

If with\u00c2\u00a0internal social networks the speech about\u00c2\u00a0the risk of leak of sensitive data is less and less common, the issue of moderation is still\u00c2\u00a0addressed if an employee \u00ab\u00a0goes wrong \u00ab\u00a0. The trust base of collaborative organizations is still missing. How will people undertake if initially the message is \u00ab\u00a0we do not trust you.\u00a0\u00bb And this lack of trust is mutual. Many employees wonder what will happen to them if they give their opinion on the enterprise social\u00c2\u00a0network.
\nThis refusal to let go from the both side comes primarily from the fact that the culture of collaboration goes against current management methods, that are much more command and control, than collaborative. The same applies to the external, it is stupid\u00c2\u00a0to set up an e- ambassador program while waiting that\u00c2\u00a0employees only copy past\u00c2\u00a0a press release, especially when\u00c2\u00a0at the same time the company monitors their actions to step in\u00c2\u00a0and reprimand if needed (what about trust and room for\u00c2\u00a0error). The mistake is to think that these tools make you social when\u00c2\u00a0they are only a means not an end. They just serve as a lever to change your management and help you become more social.<\/p>\n

Give meaning to\u00c2\u00a0create desire<\/strong>
\nTo engage\u00c2\u00a0their employees, companies highlight the collaboration\u00c2\u00a0gains for the company. But what about the gain for employees ? In the end, this is the question everyone’s asking : \u00ab\u00a0what do I win\u00c2\u00a0?\u00a0\u00bb Does promote efficiency makes sense for an employee ? I doubt it. What makes sense and grows commitment is to share a vision and bring a business plan that shows the gains and roles for each one. The same applies to e- ambassadors, many think they have more to lose than win\u00c2\u00a0( rightly ?). Engage conversation, fine but why, what does it bring to them ? Pride, perhaps, but it is not enough on long term. Again, this must be part of a broader vision related to change of posture and not just a new gadget. And if we talk about pride, we should be proud of what we share, so there is a real work of editorial content to produce.<\/p>\n

Trust, meaning will\u00c2\u00a0generate commitment, words often harped by companies to the point of being void of\u00c2\u00a0meaning. Walk the talk is the real challenge for companies about these digital issues.<\/p>\n","protected":false},"excerpt":{"rendered":"

More and more companies explain that they are digital, they have an enterprise social network, they are on social media, they have adopted the language of collaboration. So what\u00c2\u00a0? What about corporate culture, digitazing processes, management…<\/p>\n","protected":false},"author":2,"featured_media":6825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,231],"tags":[586,630,585,291,584],"_links":{"self":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/6820"}],"collection":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6820"}],"version-history":[{"count":0,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/6820\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/media\/6825"}],"wp:attachment":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}