{"id":6866,"date":"2014-09-11T06:49:53","date_gmt":"2014-09-11T04:49:53","guid":{"rendered":"http:\/\/poncier.org\/blog\/?p=6866"},"modified":"2014-09-11T08:12:37","modified_gmt":"2014-09-11T06:12:37","slug":"do-companies-kill-digital-mindset","status":"publish","type":"post","link":"https:\/\/poncier.org\/blog\/?p=6866","title":{"rendered":"Do companies kill digital mindset?"},"content":{"rendered":"

\"dig_mindset\"<\/a>As we already discussed<\/a> on this blog, digital transformation is the new Holy Grail for companies. 88% of them have set up a digital project according last Altimeter Group’s research<\/a>, however, let’s be frank, we are far from a real digital transformation. Things are moving, but the realization is just a first stage. Only if we agree of what is\u00c2\u00a0a digital project.<\/p>\n

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Employees, typical\u00c2\u00a0customers ?<\/strong><\/div>\n
One of\u00c2\u00a0the main lesson from this research, is that this transformation has to be pulled by\u00c2\u00a0customer experience. Logical, for a long time we were\u00c2\u00a0several to think that the external dimension can’t be split from the internal of these digital enteprise or enterprise 2.0. For a while, the wording extended enterprise appeared\u00c2\u00a0to describe these two dimensions.<\/div>\n
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So there are\u00c2\u00a0clients with digital mindset and a new way to apprehend interactions between them\u00c2\u00a0and the brands. That’s the spirit of the enterprise 2.0, the web 2.0 collaborative culture integrated to the enterprise, which spread much inside the general population than within the enterprise for the moment. This is clearly demonstrated by the rise of blablacar<\/em> or others like\u00c2\u00a0Airbnb, <\/em>whose services are used by a lot of people.\u00c2\u00a0<\/em><\/div>\n
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So what about your employees ? Are they not average customers who should simply interact with their external stake holders ?\u00c2\u00a0\u00c2\u00a0If not, are they some kind of \u00ab\u00a0Hibernatus\u00c2\u00a0the iceman<\/a>\u00a0\u00bb who don’t follow the evolution of the society, or do we have to blame their company ? In both cases, we can wonder why this gap ?<\/div>\n
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Corporate\u00c2\u00a0culture versus digital\u00c2\u00a0culture<\/strong><\/div>\n
There is often a paradox between the\u00c2\u00a0strong\u00c2\u00a0willpower of companies for digital transformation and in the same time a damper of the digital culture. This tend to remind us the New York Times innovation report<\/a>\u00c2\u00a0where it’s written that digital profils within company are ignored by the management. So these assets become useless talents as they cannot express themselves.<\/div>\n
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The digital mindset if based on trust, as regularly demonstrated \u00c2\u00a0by crowdfunging website. Yet as discussed<\/a>, mistrust is dual,\u00c2\u00a0whatsoever on the part of employees or on the part of managers. Let’s not\u00c2\u00a0be naive. Interactions and\u00c2\u00a0usages on personal social network can’t be compare with\u00c2\u00a0those on an enterprise social network (even if we don’t talk about the ergonomics of personal\u00c2\u00a0tools, most of the time way better than those deployed inside enterprise), and the\u00c2\u00a0purpose\u00c2\u00a0is very\u00c2\u00a0different. But what is the distance between these two cultures, digital and corporate ? It depends of what is meant by digital mindset.<\/div>\n
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