{"id":703,"date":"2009-10-21T01:59:18","date_gmt":"2009-10-20T23:59:18","guid":{"rendered":"http:\/\/poncier.org\/blog\/?p=703"},"modified":"2009-10-11T18:02:57","modified_gmt":"2009-10-11T16:02:57","slug":"management-2-0-maturite-de-lusage-des-medias-sociaux-dans-lentreprise","status":"publish","type":"post","link":"https:\/\/poncier.org\/blog\/?p=703","title":{"rendered":"Management 2.0 :  maturit\u00c3\u00a9 de l\u00e2\u20ac\u2122usage des m\u00c3\u00a9dias sociaux dans l\u00e2\u20ac\u2122entreprise"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-737\" style=\"border: 1px solid black;\" title=\"branches\" src=\"http:\/\/poncier.org\/blog\/wp-content\/2009\/10\/branches.png\" alt=\"branches\" width=\"312\" height=\"280\" \/><\/p>\n<p style=\"text-align: justify;\">Une <a href=\"http:\/\/www.slideshare.net\/gvdsleen\/enterprise-social-media-maturity-model-esm3?src=embed\" target=\"_blank\">pr\u00c3\u00a9sentation<\/a> met en place un mod\u00c3\u00a8le d&rsquo;\u00c3\u00a9valuation de la maturit\u00c3\u00a9 de l&rsquo;utilisation des m\u00c3\u00a9dias sociaux, pour aider les organisations \u00c3\u00a0 comprendre o\u00c3\u00b9 elles en sont comment am\u00c3\u00a9liorer l&rsquo;adoption des m\u00c3\u00a9dias sociaux au sein de l&rsquo;entreprise.<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: justify;\"><strong>3 niveaux de maturit\u00c3\u00a9:<\/strong><\/p>\n<ul style=\"margin-top: 5px; margin-right: 0px; margin-bottom: 5px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 30px; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 12px; vertical-align: baseline; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; list-style-type: none; list-style-position: initial; list-style-image: initial; text-align: justify;\">\n<li style=\"outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 12px; vertical-align: baseline; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; list-style-type: square; background-position: initial initial; padding: 0px; margin: 0px; border: 0px initial initial;\"><span style=\"outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 12px; vertical-align: baseline; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: initial initial; padding: 0px; margin: 0px; border: 0px initial initial;\" onmouseover=\"_tipon(this)\" onmouseout=\"_tipoff()\"><strong>1) pionnier:<\/strong> initi\u00c3\u00a9 par l&rsquo;utilisateur final de mani\u00c3\u00a8re locale, afin de r\u00c3\u00a9pondre \u00c3\u00a0 ses besoins personnels. Ce sont souvent des initiatives isol\u00c3\u00a9e. <\/span><\/li>\n<li style=\"outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 12px; vertical-align: baseline; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; list-style-type: square; background-position: initial initial; padding: 0px; margin: 0px; border: 0px initial initial;\"><span style=\"outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 12px; vertical-align: baseline; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: initial initial; padding: 0px; margin: 0px; border: 0px initial initial;\" onmouseover=\"_tipon(this)\" onmouseout=\"_tipoff()\"><strong>2) \u00c3\u00a9largissement:<\/strong> succ\u00c3\u00a8s de l&rsquo;\u00c3\u00a9tape pr\u00c3\u00a9c\u00c3\u00a9dente qui conduit \u00c3\u00a0 une acceptation accrue et une demande \u00c3\u00a9largie<span style=\"outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 12px; vertical-align: baseline; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: initial initial; padding: 0px; margin: 0px; border: 0px initial initial;\" onmouseover=\"_tipon(this)\" onmouseout=\"_tipoff()\">. Renforcement des processus de fonctionnement et g\u00c3\u00a9n\u00c3\u00a9ralisation des <\/span><span style=\"outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 12px; vertical-align: baseline; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: initial initial; padding: 0px; margin: 0px; border: 0px initial initial;\" onmouseover=\"_tipon(this)\" onmouseout=\"_tipoff()\">meilleures pratiques <\/span><span style=\"outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 12px; vertical-align: baseline; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: initial initial; padding: 0px; margin: 0px; border: 0px initial initial;\" onmouseover=\"_tipon(this)\" onmouseout=\"_tipoff()\">fond\u00c3\u00a9es sur des retours d&rsquo;exp\u00c3\u00a9riences.<\/span><\/span><\/li>\n<li style=\"outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 12px; vertical-align: baseline; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; list-style-type: square; background-position: initial initial; padding: 0px; margin: 0px; border: 0px initial initial;\"><span style=\"outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 12px; vertical-align: baseline; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: initial initial; padding: 0px; margin: 0px; border: 0px initial initial;\" onmouseover=\"_tipon(this)\" onmouseout=\"_tipoff()\"><strong>3) strat\u00c3\u00a9gique:<\/strong> l&rsquo;entreprise 2.0 fait partie de la culture de l&rsquo;organisation et de la gestion des projets:<\/span><span style=\"outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 12px; vertical-align: baseline; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; background-position: initial initial; padding: 0px; margin: 0px; border: 0px initial initial;\" onmouseover=\"_tipon(this)\" onmouseout=\"_tipoff()\"> partage des connaissances, innovation et collaboration. <\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Ces diff\u00c3\u00a9rents \u00c2\u00a0niveaux de maturit\u00c3\u00a9 peuvent \u00c3\u00aatre mesur\u00c3\u00a9s autour de 4 champs :<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>la valeur pour l&rsquo;utilisateur final<\/li>\n<li>l&rsquo;impact des m\u00c3\u00a9dias sociaux sur l&rsquo;organisation<\/li>\n<li>l&rsquo;innovation d\u00c3\u00a9coulant de l&rsquo;usage des m\u00c3\u00a9dias sociaux<\/li>\n<li>les investissements budg\u00c3\u00a9taires, humains et technologiques<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Cette maturit\u00c3\u00a9 se retrouve \u00c3\u00a0 4 niveaux :<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>des collaborateurs par le c\u00c3\u00b4t\u00c3\u00a9 culturel, la gestion des contenus et l&rsquo;usage des m\u00c3\u00a9dias sociaux<\/li>\n<li>de l&rsquo;entreprise au niveau de la vision, de la strat\u00c3\u00a9gie, du leadership, de la gouvernance et de l&rsquo;alignement<\/li>\n<li>organisationnel par la gestion des communaut\u00c3\u00a9s, les processus, et le ROI<\/li>\n<li>technologique par l&rsquo;usage des diff\u00c3\u00a9rents outils<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Voici une matrice qui r\u00c3\u00a9sume ce mod\u00c3\u00a8le d&rsquo;\u00c3\u00a9valuation de la maturit\u00c3\u00a9 des usages sociaux dans l&rsquo;entreprise :<\/strong><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-754\" title=\"Diapositive1\" src=\"http:\/\/poncier.org\/blog\/wp-content\/2009\/10\/Diapositive13.jpg\" alt=\"Diapositive1\" width=\"540\" height=\"465\" \/><\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"><strong>Et la\u00c2\u00a0pr\u00c3\u00a9sentation initale dont est issue ce billet :<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong><br \/>\n<\/strong><\/p>\n<p><span style=\"font-size: small; \"><span style=\"font-size: 13px; \"><a style=\"font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;\" title=\"Enterprise Social Media Maturity Model (ESM3)\" href=\"http:\/\/www.slideshare.net\/gvdsleen\/enterprise-social-media-maturity-model-esm3\">Enterprise Social Media Maturity Model (ESM3)<\/a><\/span><\/span><\/p>\n<div style=\"width: 425px; text-align: center;\"><object style=\"margin:0px\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"425\" height=\"355\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/static.slidesharecdn.com\/swf\/ssplayer2.swf?doc=cdocumentsandsettingsnl26005mydocumentsmaxx-onderzoek02esmmmodelmaxxesm3final-090810064607-phpapp02&amp;stripped_title=enterprise-social-media-maturity-model-esm3\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed style=\"margin:0px\" type=\"application\/x-shockwave-flash\" width=\"425\" height=\"355\" src=\"http:\/\/static.slidesharecdn.com\/swf\/ssplayer2.swf?doc=cdocumentsandsettingsnl26005mydocumentsmaxx-onderzoek02esmmmodelmaxxesm3final-090810064607-phpapp02&amp;stripped_title=enterprise-social-media-maturity-model-esm3\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><\/p>\n<div style=\"font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;\">View more <a style=\"text-decoration:underline;\" href=\"http:\/\/www.slideshare.net\/\">documents<\/a> from <a style=\"text-decoration:underline;\" href=\"http:\/\/www.slideshare.net\/gvdsleen\">Gijsbert van der Sleen<\/a>.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Une pr\u00c3\u00a9sentation met en place un mod\u00c3\u00a8le d&rsquo;\u00c3\u00a9valuation de la maturit\u00c3\u00a9 de l&rsquo;utilisation des m\u00c3\u00a9dias sociaux, pour aider les organisations \u00c3\u00a0 comprendre o\u00c3\u00b9 elles en sont comment am\u00c3\u00a9liorer l&rsquo;adoption des m\u00c3\u00a9dias sociaux au sein de l&rsquo;entreprise.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[621,628],"_links":{"self":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/703"}],"collection":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=703"}],"version-history":[{"count":0,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/703\/revisions"}],"wp:attachment":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}