{"id":721,"date":"2009-10-14T01:00:19","date_gmt":"2009-10-13T23:00:19","guid":{"rendered":"http:\/\/poncier.org\/blog\/?p=721"},"modified":"2009-10-11T15:48:32","modified_gmt":"2009-10-11T13:48:32","slug":"strategie-rh-et-reseaux-sociaux-en-entreprise","status":"publish","type":"post","link":"https:\/\/poncier.org\/blog\/?p=721","title":{"rendered":"Strat\u00c3\u00a9gie RH et r\u00c3\u00a9seaux sociaux en entreprise"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-723\" title=\"rhstrat\" src=\"http:\/\/poncier.org\/blog\/wp-content\/2009\/10\/rhstrat1.jpg\" alt=\"rhstrat\" width=\"505\" height=\"334\" srcset=\"https:\/\/poncier.org\/blog\/wp-content\/2009\/10\/rhstrat1.jpg 505w, https:\/\/poncier.org\/blog\/wp-content\/2009\/10\/rhstrat1-300x198.jpg 300w\" sizes=\"(max-width: 505px) 100vw, 505px\" \/><\/p>\n<p>La semaine derni\u00c3\u00a8re le blog Talentpower management mettait en ligne le <a href=\"http:\/\/talentpower.free.fr\/?p=199\" target=\"_blank\">r\u00c3\u00a9sultat<\/a> du barom\u00c3\u00a8tre Novam\u00c3\u00a9trie sur les strat\u00c3\u00a9gies RH et les r\u00c3\u00a9seaux sociaux. Je vais revenir ici sur les principaux r\u00c3\u00a9sultats de cette enqu\u00c3\u00aate aupr\u00c3\u00a8s des DRH. L&rsquo;enqu\u00c3\u00aate traite aussi des collaborateurs qui sont mis en miroir (cf slides).<\/p>\n<p><!--more--><\/p>\n<p>Les DRH ont une vision des r\u00c3\u00a9seaux sociaux principalement tourn\u00c3\u00a9e vers la communication et l&rsquo;image pour 80 % d&rsquo;entre eux. Pour 15% c&rsquo;est un outil marketing et de CRM. Seul 5% d&rsquo;entre eux le voit comme un outil pouvant avoir un impact sur l&rsquo;organisation de l&rsquo;entreprise et donc une utilisation principalement interne.<\/p>\n<p>D&rsquo;ailleurs un tiers des DRH interrog\u00c3\u00a9s ne d\u00c3\u00a9veloppent pas de r\u00c3\u00a9flexions particuli\u00c3\u00a8res autour des r\u00c3\u00a9seaux sociaux externes. Au mieux, des partenariat sont envisag\u00c3\u00a9s avec des r\u00c3\u00a9seaux sociaux professionnels dans le cadre de recrutement.<\/p>\n<p>Pourtant la moiti\u00c3\u00a9 estime que ces r\u00c3\u00a9seaux sociaux d&rsquo;entreprises internes seront une priorit\u00c3\u00a9 strat\u00c3\u00a9gique d&rsquo;ici 2012. Mais seul 1\/4 de l&rsquo;\u00c3\u00a9chantillon commence \u00c3\u00a0 mettre en place des plateformes collaboratives afin d&rsquo;am\u00c3\u00a9liorer les processus internes. Ces plateformes sont plut\u00c3\u00b4t vues comme des solutions pour mesurer le climat social de l&rsquo;entreprise et la mise en place d&rsquo;un plan de continuit\u00c3\u00a9 d&rsquo;activit\u00c3\u00a9 en cas de pand\u00c3\u00a9mie.<\/p>\n<p>Voici les principales strat\u00c3\u00a9gies mises en place :<\/p>\n<ul>\n<li>r\u00c3\u00a9seaux de recrutement m\u00c3\u00a9tiers (flux rss m\u00c3\u00a9tiers, e-cooptation, blog communaut\u00c3\u00a9s experts&#8230;)<\/li>\n<li>communaut\u00c3\u00a9s de pratique (commuanut\u00c3\u00a9s m\u00c3\u00a9tiers, webzine, blog formation interne, club&#8230;)<\/li>\n<li>r\u00c3\u00a9seau mobilit\u00c3\u00a9 interne (blog, bulletin&#8230;)<\/li>\n<li>r\u00c3\u00a9seau campus manager (blog, forum externe avec les grandes \u00c3\u00a9coles&#8230;)<\/li>\n<li>r\u00c3\u00a9seau d&rsquo;audit social (boite de dialogue avec les syndicats)<\/li>\n<li>r\u00c3\u00a9seau grippe H1N1 (blog, flux RSS&#8230;)<\/li>\n<\/ul>\n<p>Les freins pour les DRH sont :<\/p>\n<ul>\n<li>pour 60% des questions de s\u00c3\u00a9curit\u00c3\u00a9<\/li>\n<li>pour 30% des probl\u00c3\u00a8mes culturel<\/li>\n<li>pour 5% une baisse de productivit\u00c3\u00a9<\/li>\n<li>pour 5% une augmentation du turn-over<\/li>\n<\/ul>\n<div style=\"width: 425px; text-align: left;\"><a style=\"font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;\" title=\"RH et 2.0  Novametrie Sept09\" href=\"http:\/\/www.slideshare.net\/dguilloc\/rh-et-20-novametrie-sept09\">RH et 2.0  Novametrie Sept09<\/a><object style=\"margin:0px\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"425\" height=\"355\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/static.slidesharecdn.com\/swf\/ssplayer2.swf?doc=novametriesept09-091001172625-phpapp02&amp;stripped_title=rh-et-20-novametrie-sept09\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed style=\"margin:0px\" type=\"application\/x-shockwave-flash\" width=\"425\" height=\"355\" src=\"http:\/\/static.slidesharecdn.com\/swf\/ssplayer2.swf?doc=novametriesept09-091001172625-phpapp02&amp;stripped_title=rh-et-20-novametrie-sept09\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><\/div>\n<div id=\"__ss_2106891\" style=\"width: 425px; text-align: left;\">\n<div style=\"font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;\">View more <a style=\"text-decoration:underline;\" href=\"http:\/\/www.slideshare.net\/\">presentations<\/a> from <a style=\"text-decoration:underline;\" href=\"http:\/\/www.slideshare.net\/dguilloc\">David Guillocheau<\/a>.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La semaine derni\u00c3\u00a8re le blog Talentpower management mettait en ligne le r\u00c3\u00a9sultat du barom\u00c3\u00a8tre Novam\u00c3\u00a9trie sur les strat\u00c3\u00a9gies RH et les r\u00c3\u00a9seaux sociaux. Je vais revenir ici sur les principaux r\u00c3\u00a9sultats de cette enqu\u00c3\u00aate aupr\u00c3\u00a8s des DRH. L&rsquo;enqu\u00c3\u00aate traite aussi &hellip; <a href=\"https:\/\/poncier.org\/blog\/?p=721\">Continuer la lecture <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,28],"tags":[620,628,21,38],"_links":{"self":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/721"}],"collection":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=721"}],"version-history":[{"count":0,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/721\/revisions"}],"wp:attachment":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}