{"id":7324,"date":"2020-06-11T23:44:19","date_gmt":"2020-06-11T21:44:19","guid":{"rendered":"https:\/\/poncier.org\/blog\/?p=7324"},"modified":"2021-01-11T23:55:16","modified_gmt":"2021-01-11T21:55:16","slug":"etat-des-lieux-de-lereputation","status":"publish","type":"post","link":"https:\/\/poncier.org\/blog\/?p=7324","title":{"rendered":"Etat des lieux de l&rsquo;ereputation"},"content":{"rendered":"<p><span class=\"break-words\"><span dir=\"ltr\"><a href=\"https:\/\/poncier.org\/blog\/?attachment_id=7325\" rel=\"attachment wp-att-7325\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft  wp-image-7325\" src=\"https:\/\/poncier.org\/blog\/wp-content\/2021\/01\/alterbuzz-newcover2-final-1-e1593013179120.png\" alt=\"\" width=\"388\" height=\"285\" \/><\/a>L\u00e2\u20ac\u2122agence <a href=\"https:\/\/www.linkedin.com\/company\/alterbuzz\/\" data-attribute-index=\"0\" data-entity-hovercard-id=\"urn:li:fs_miniCompany:25714551\" data-entity-type=\"MINI_COMPANY\">Alterbuzz l&rsquo;agence 100% e-r\u00c3\u00a9putation<\/a> et <a href=\"https:\/\/www.linkedin.com\/company\/vismktg\/\" data-attribute-index=\"2\" data-entity-hovercard-id=\"urn:li:fs_miniCompany:5089366\" data-entity-type=\"MINI_COMPANY\">Visionary Marketing<\/a>, ont r\u00c3\u00a9alis\u00c3\u00a9 une \u00c3\u00a9tude aupr\u00c3\u00a8s de plus de 280 professionnels afin de faire un \u00c3\u00a9tat des lieux de l\u00e2\u20ac\u2122eR\u00c3\u00a9putation des entreprises en France et d\u00e2\u20ac\u2122en tirer de bonnes pratiques.<\/span><\/span><!--more-->Il en r\u00c3\u00a9sulte un panorama riche et large, analysable sous plusieurs dimensions (tailles des entreprises, secteurs, B2B et <span class=\"glossary-tooltip glossary-term-60008\"><span class=\"glossary-link\">B2C qui<\/span><\/span> a permis de dresser pr\u00c3\u00a9cis\u00c3\u00a9ment un \u00c3\u00a9tat des lieux de cette discipline. <span class=\"break-words\"><span dir=\"ltr\">Le tout analys\u00c3\u00a9 par un panel d&rsquo;experts : <a href=\"https:\/\/www.linkedin.com\/in\/ACoAAAD_oG0BspcWBiBmuVyQ96oHIQxouQ271vw\" data-attribute-index=\"4\" data-entity-hovercard-id=\"urn:li:fs_miniProfile:ACoAAAD_oG0BspcWBiBmuVyQ96oHIQxouQ271vw\" data-entity-type=\"MINI_PROFILE\">&#8230;.Cyril Bladier&#8230;.<\/a><a href=\"https:\/\/www.linkedin.com\/in\/ACoAAAAa-loBbbFQENygoE-hxzJiav4c6hK2NQs\" data-attribute-index=\"6\" data-entity-hovercard-id=\"urn:li:fs_miniProfile:ACoAAAAa-loBbbFQENygoE-hxzJiav4c6hK2NQs\" data-entity-type=\"MINI_PROFILE\">Fadhila BRAHIMI<\/a> <a href=\"https:\/\/www.linkedin.com\/in\/ACoAAAA_I60BmyaAd1p7MVHGpTxDbX3CYa6Zst8\" data-attribute-index=\"8\" data-entity-hovercard-id=\"urn:li:fs_miniProfile:ACoAAAA_I60BmyaAd1p7MVHGpTxDbX3CYa6Zst8\" data-entity-type=\"MINI_PROFILE\">Frederic Canevet<\/a> <a href=\"https:\/\/www.linkedin.com\/in\/ACoAAAAEmWABHD14PjQYcWnsHYUi1feUbv73nZ4\" data-attribute-index=\"10\" data-entity-hovercard-id=\"urn:li:fs_miniProfile:ACoAAAAEmWABHD14PjQYcWnsHYUi1feUbv73nZ4\" data-entity-type=\"MINI_PROFILE\">Jean-Philippe CUNNIET<\/a> <a href=\"https:\/\/www.linkedin.com\/in\/ACoAAAB1tTcBRxQ7tbJQh3HnH5oJRxjrEOAgmoU\" data-attribute-index=\"12\" data-entity-hovercard-id=\"urn:li:fs_miniProfile:ACoAAAB1tTcBRxQ7tbJQh3HnH5oJRxjrEOAgmoU\" data-entity-type=\"MINI_PROFILE\">David Fayon<\/a> <a href=\"https:\/\/www.linkedin.com\/in\/ACoAAAVDyG0BYbGCBxLNqJIGcq_6-g34oqaU9m4\" data-attribute-index=\"14\" data-entity-hovercard-id=\"urn:li:fs_miniProfile:ACoAAAVDyG0BYbGCBxLNqJIGcq_6-g34oqaU9m4\" data-entity-type=\"MINI_PROFILE\">Maelle Garrido<\/a> <a tabindex=\"-1\" href=\"https:\/\/www.linkedin.com\/in\/ACoAAAFpnTIBXgNsBMt_jitkSXdgXvlaUvFMo0g\" data-attribute-index=\"16\" data-entity-hovercard-id=\"urn:li:fs_miniProfile:ACoAAAFpnTIBXgNsBMt_jitkSXdgXvlaUvFMo0g\" data-entity-type=\"MINI_PROFILE\" aria-expanded=\"false\" aria-controls=\"undefined\">Jean-Marc Goachet<\/a> <a href=\"https:\/\/www.linkedin.com\/in\/ACoAAALW9kEBFsuqXE7IXxcctufPotttWQ3b_Nk\" data-attribute-index=\"18\" data-entity-hovercard-id=\"urn:li:fs_miniProfile:ACoAAALW9kEBFsuqXE7IXxcctufPotttWQ3b_Nk\" data-entity-type=\"MINI_PROFILE\">Patrice Laubignat<\/a> <a href=\"https:\/\/www.linkedin.com\/in\/ACoAAAh0xdQBva3CdIO9RPVGkTHBAPi9QXuSC-s\" data-attribute-index=\"20\" data-entity-hovercard-id=\"urn:li:fs_miniProfile:ACoAAAh0xdQBva3CdIO9RPVGkTHBAPi9QXuSC-s\" data-entity-type=\"MINI_PROFILE\">Herve Pillaud<\/a> <a href=\"https:\/\/www.linkedin.com\/in\/ACoAAAVi-McBKvT2MGrLARhOIsI9ccv7a-Jn3Cw\" data-attribute-index=\"22\" data-entity-hovercard-id=\"urn:li:fs_miniProfile:ACoAAAVi-McBKvT2MGrLARhOIsI9ccv7a-Jn3Cw\" data-entity-type=\"MINI_PROFILE\">Gr\u00c3\u00a9gory Saccomani<\/a> <a href=\"https:\/\/www.linkedin.com\/in\/ACoAAAAEOe0Br_1R2pt0vuRzhBuqA3yJW6bouCs\" data-attribute-index=\"24\" data-entity-hovercard-id=\"urn:li:fs_miniProfile:ACoAAAAEOe0Br_1R2pt0vuRzhBuqA3yJW6bouCs\" data-entity-type=\"MINI_PROFILE\">Olivier Saint-L\u00c3\u00a9ger<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/ACoAAAAJLCwB4ZxLaKTZZieYjG6Fv-o_Tua8VSA\" data-attribute-index=\"26\" data-entity-hovercard-id=\"urn:li:fs_miniProfile:ACoAAAAJLCwB4ZxLaKTZZieYjG6Fv-o_Tua8VSA\" data-entity-type=\"MINI_PROFILE\">Micha\u00c3\u00abl Tartar<\/a> et moi m\u00c3\u00aame.<\/span><\/span><\/p>\n<p>Pour ce procurer le livre et un r\u00c3\u00a9sum\u00c3\u00a9 c&rsquo;est <a href=\"https:\/\/visionarymarketing.com\/fr\/2020\/06\/etude-e-reputation\/\">ici<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u00e2\u20ac\u2122agence Alterbuzz l&rsquo;agence 100% e-r\u00c3\u00a9putation et Visionary Marketing, ont r\u00c3\u00a9alis\u00c3\u00a9 une \u00c3\u00a9tude aupr\u00c3\u00a8s de plus de 280 professionnels afin de faire un \u00c3\u00a9tat des lieux de l\u00e2\u20ac\u2122eR\u00c3\u00a9putation des entreprises en France et d\u00e2\u20ac\u2122en tirer de bonnes pratiques.<\/p>\n","protected":false},"author":2,"featured_media":7325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[704,703,626,349,705],"_links":{"self":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/7324"}],"collection":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7324"}],"version-history":[{"count":0,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/7324\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/media\/7325"}],"wp:attachment":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}