{"id":7432,"date":"2021-04-29T15:30:12","date_gmt":"2021-04-29T13:30:12","guid":{"rendered":"https:\/\/poncier.org\/blog\/?p=7432"},"modified":"2021-06-09T18:02:12","modified_gmt":"2021-06-09T16:02:12","slug":"bataille-de-laudience-fin-de-lhistoire-ou-histoire-sans-fin","status":"publish","type":"post","link":"https:\/\/poncier.org\/blog\/?p=7432","title":{"rendered":"Bataille de l&rsquo;audience: fin de l&rsquo;histoire ou histoire sans fin ?"},"content":{"rendered":"<p><a href=\"https:\/\/poncier.org\/blog\/?attachment_id=7433\" rel=\"attachment wp-att-7433\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-7433\" src=\"https:\/\/poncier.org\/blog\/wp-content\/2021\/04\/TCDPA3.jpg\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/poncier.org\/blog\/wp-content\/2021\/04\/TCDPA3.jpg 800w, https:\/\/poncier.org\/blog\/wp-content\/2021\/04\/TCDPA3-300x169.jpg 300w, https:\/\/poncier.org\/blog\/wp-content\/2021\/04\/TCDPA3-768x432.jpg 768w, https:\/\/poncier.org\/blog\/wp-content\/2021\/04\/TCDPA3-500x281.jpg 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>3eme \u00c3\u00a9pisode de Toutes Choses Digitales par Ailleurs aujourd&rsquo;hui, avec Marie-Laure Sauty de Chalon. Ex PDG du groupe f\u00c3\u00a9minin, elle dirige \u00c3\u00a0 pr\u00c3\u00a9sent Factor K, sa propre agence-conseil, dont l&rsquo;objet est de d\u00c3\u00a9velopper l&rsquo;audience de nouvelles marques et de trouver des leviers de mon\u00c3\u00a9tisation. Nous avons donc parl\u00c3\u00a9 marques, des plateformes qui vendent les productions de ces derni\u00c3\u00a8res, de live t\u00c3\u00a9l\u00c3\u00a9-shopping avec un d\u00c3\u00a9tour par l&rsquo;Asie et plus particuli\u00c3\u00a8rement la Chine dont l&rsquo;influence est de plus en plus croissante. Mais aussi du bonheur.<\/p>\n<p><!--more--><\/p>\n<p>C&rsquo;est \u00c3\u00a0 ce titre pour <strong class=\"ql-hashtag\">#TCDPA<\/strong>, que le collectif <strong class=\"ql-hashtag\">#ReEnchanterInternet<\/strong> avec Fadhila BRAHIMI, Damien Douani, Cyrille CHAUDOIT, Emilie Marquois, Pierre Vallet et moi m\u00c3\u00aame avons \u00c3\u00a9chang\u00c3\u00a9.Vous trouverez ici le replay si vous avez manqu\u00c3\u00a9 le live<\/p>\n<p><iframe loading=\"lazy\" title=\"La bataille de l\u00e2\u20ac\u2122audience: fin de l\u00e2\u20ac\u2122histoire ou histoire sans fin ? ML Sauty de Chalon #TCDPA\" width=\"584\" height=\"329\" src=\"https:\/\/www.youtube.com\/embed\/XI-2LPDRkE8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>3eme \u00c3\u00a9pisode de Toutes Choses Digitales par Ailleurs aujourd&rsquo;hui, avec Marie-Laure Sauty de Chalon. Ex PDG du groupe f\u00c3\u00a9minin, elle dirige \u00c3\u00a0 pr\u00c3\u00a9sent Factor K, sa propre agence-conseil, dont l&rsquo;objet est de d\u00c3\u00a9velopper l&rsquo;audience de nouvelles marques et de trouver &hellip; <a href=\"https:\/\/poncier.org\/blog\/?p=7432\">Continuer la lecture <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13,28],"tags":[175,788,736,744,743,748,260,789,214,787,749,706,771,710],"_links":{"self":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/7432"}],"collection":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7432"}],"version-history":[{"count":0,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/7432\/revisions"}],"wp:attachment":[{"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/poncier.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}