There is a lot ofÂ talks these days aboutÂ digital transformation, unfortunately I feel no real sense of emergencyÂ insideÂ companies. But this sense of urgency is required to create momentum and provide the impetus.
Do not confuse long time and take itsÂ time
As I often write, digital transformation is a marathon and not a hundred metersÂ race, although the difference is that one is in a continuous process. It takes time, of course, but that does not mean take itsÂ time either, it’s not synonymous. In the fable of the hare and the tortoise, the hare may well run very fast it does not catch the tortoise that finished up winning the race. Leading to the adage « to run is nothing; we must timely start. »
Once again digital change a little bitÂ the way it works usualy. These time, turtles are losing the race. In fact, traditional businesses are still not started or just beginning. For their part, the hares timely start. These are pure players that lead the game.
So, the new adage would rather be « we must timely startÂ and know how to run very fast as well. » Last month, I was a speakerÂ at aÂ ceremony for the most digital HRÂ price, organized by the national association of HRÂ (excellent initiative to educate a populationÂ not really leader on thisÂ topic) and situations depicted by many stakeholders, let me thinkÂ that the turtles just beginÂ to startÂ and in addition they are far from being hares.
The slowness was even claimed by many. The subject of digital transformation is complex, it is true. Therefore, companies think they have toÂ plan, manage, prepare … and it takes time before launching. Now we are in a world where it is increasingly impossible to control everything and plan. The change is fasterÂ and permanent. Otherwise whileÂ they adapt, others will already win, and I don’t speak onlyÂ of external competitors, but getting theÂ internal leadership inside companies as well forÂ this type of project. Which can be planned hasÂ often aÂ less strategic value, HRÂ should focus more on issues with high added value where its expertise is paramount.
Apply the « think big, start small, move fast »
Yes it’s a complexÂ topic, and it does not meanÂ doing nonsense, but we will have to force them to leaveÂ the « command and control » approach, to let go in a process of « test and learn » through continuous improvement. And in itsÂ logic, a room for error inherent of theÂ digital culture. SometimesÂ it goes beyond the « test and learn » toÂ « fail and learn. » Companies must understand that time is against them. Get it wrong is not a problem, if you react quickly. The worst thing is not to takeÂ decision and stagnate. Companies must think big (it’s not always the case, or only in speech) and start small (which is often the case). But above all, they must move quickly and here, we are way off the mark. The new fable of the hare and the tortoise is still current.
It’s very good to think, but not too much, because as said so well a french famous directorÂ Audiard, « a seated intellectual goes less far than a walking prick ».