Let be clear from the beginning, this is not a new post on the « war » between the Taxi and private hire, which Uber is a symbol, but rather a come-back to the term uberisation made famous by the CEO of Publicis Maurice Levy and what we can learn from that in France.
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Every year there are breaking news on social media, that becomes case study, as Nestle. The french pigeons movement seem to get in the way. You must have heard about it, anglo-saxon press relayed it. Anyway, a quick summary before seeing further. Continuer la lecture