This article is coming from a white paper in french about enterprise social network, where 7 experts including me, shared their vision.Â Â If you are interesting by this subject just let me remind you this white paper about enterprise 2.0 that I have coordinated.Â Here is the translation of my article about interaction with external stakeholders through social business.
I think you already know that, but just in case, in a social business project, more widely for an organization tranformation project, communication is essential, and unfortunatly too often underestimate. But when you listen feedbacks about enterprise 2.0 this part is always highlight. You need to share messages with your employees, managers, the top management. Ok, so you have feeling that the title of this post is not related to this issue. Not really, let’s see why.