Currently, a lot of peopleÂ produce articles, posts, points of view… about digital transformation or digital collaboration. So why another one produced byÂ MSLGROUP ? Because the purpose is not to teach you a lesson or bring a new magic formula to solve all your problems. Our idea was more to come back to the basis, answer to the question that our clients asked us when we meet. Get points of view as well with few interviews like I did with L’Oreal’s CDO during a previousÂ interviewÂ aboutÂ this topic.
This post is part of a longer article published in a white paper (in french) dedicated to collaborative enterprise trends and sponsored by box. I don’t publish here the definition of collaboration and state of collaboration inside enteprise which was the beginning of the article.
This article is coming from a white paper in french about enterprise social network, where 7 experts including me, shared their vision.Â Â If you are interesting by this subject just let me remind you this white paper about enterprise 2.0 that I have coordinated.Â Here is the translation of my article about interaction with external stakeholders through social business.
This idea of being inspired by the marketing, I expressed it during a workshop about social learning and employee engagement in social business process, with an HR audience, during the last Enterprise 2.0 summit. Few years ago, I wouldn’t have said that, but I think it is true, even if the sentence is a little bit provocative. Customers are not identical, as the marketing finally understood, employees either. However, when you look at a roll-out strategy for social business, you have this feeling. No adaptability