Currently, a lot of peopleÂ produce articles, posts, points of view… about digital transformation or digital collaboration. So why another one produced byÂ MSLGROUP ? Because the purpose is not to teach you a lesson or bring a new magic formula to solve all your problems. Our idea was more to come back to the basis, answer to the question that our clients asked us when we meet. Get points of view as well with few interviews like I did with L’Oreal’s CDO during a previousÂ interviewÂ aboutÂ this topic.
Support the digital transformation of an enterprise requires expertise, but also the means to deploy. If many projects fail, it is not by chance. Often one of these two conditions is generally not fulfilled.
When you start a social business project , you do not realize all the barriers you will have to face . Otherwise there are chances that you would give up before you start, as the mountain may seem huge to climb (which is true and false ). Moreover, companies often do not realize that if they really implement a social business project, this does not mean installing a tool to streamline the flow of information and allow a kind of freespeech, but transform its organization and its business process.
CÃ©cile Demailly has written an article on her blog in june,Â What corporations could learn from startups.Â There is a long time that I want to write an article about this issue, her article is a good excuse to make it. Even if I share some points with my friend CÃ©cile, I think some points needs to be highlight.Â I know CÃ©cile Demailly and I had some esteem for her professional abilities and she knows what is involved in organization transformationÂ and the change management required. It’s just to easy to say let’s do it like startups
Last week I’ve make a blog post about social business nightmare. One way to avoid it is related to change management (THE WORD, even if now it is not the same concept than during the 90’s), to support your organization transformation, so a a change of mindset and a cultural evolution toward social business.