Currently, a lot of peopleÂ produce articles, posts, points of view… about digital transformation or digital collaboration. So why another one produced byÂ MSLGROUP ? Because the purpose is not to teach you a lesson or bring a new magic formula to solve all your problems. Our idea was more to come back to the basis, answer to the question that our clients asked us when we meet. Get points of view as well with few interviews like I did with L’Oreal’s CDO during a previousÂ interviewÂ aboutÂ this topic.
This article is coming from a white paper in french about enterprise social network, where 7 experts including me, shared their vision.Â Â If you are interesting by this subject just let me remind you this white paper about enterprise 2.0 that I have coordinated.Â Here is the translation of my article about interaction with external stakeholders through social business.
Â This collaboratively and collectively written book about Enterprise 2.0 is the English version of the original French, published online at the end of last year. This translation was made possible by a partnership with the company LinguaSpirit, who carried out the work for us. We would like to thank them for it.