Digital transformation : relaunch class war

ows-class-warAt the end of the XIX century, the contrast between blue-collar and white-collar was important and helped in strengthening the class war concept. The first still being treated worse than the second. With the digitization of business, when more and more things are automated, are we going to reinforce this pattern?

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Digital transformation : the hare and tortoise

FABLES LIEVRE TORTUEThere is a lot of talks these days about digital transformation, unfortunately I feel no real sense of emergency inside companies. But this sense of urgency is required to create momentum and provide the impetus.

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Digital transformation : how to make the shift internally

Last week, took place the #HubForum under the title connect, transform or die. In strong resonance with this topic, I’ve been a speaker, under Publicis Consultants Netintelligenz (MSLGROUP) tag, to talk about digital transformation during ten minutes stage (short one, so you have to be sharp).

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Congrats @aponcier for your speech at the #HUBFORUM : for me, the most inspiring with the one of @matfree (DigitasLBI president for France) #PublicisRocks

 

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Livre : transformation digitale

transformation-digitale-livreCe n’est pas la première fois que je parle d’un livre de David Fayon rédigé avec un comparse ou à propos des mutations à venir du marketing. Mais celui-là, en collaboration avec Michaël Tartar m’intéresse particulièrement puisqu’il traite de transformation digitale (entreprise 2.0, social business), la thématique développée sur ce blog depuis des années.

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