Archives de catégorie : Post in english

Social business transformation : be inspired by the marketing

Publié le par
1

Ellen

This idea of being inspired by the marketing, I expressed it during a workshop about social learning and employee engagement in social business process, with an HR audience, during the last Enterprise 2.0 summit. Few years ago, I wouldn’t have said that, but I think it is true, even if the sentence is a little bit provocative. Customers are not identical, as the marketing finally understood, employees either. However, when you look at a roll-out strategy for social business, you have this feeling. No adaptability

Continuer la lecture →

Social Business be inspired by the monitoring

Publié le par
1

scrm continuum

 A lot of social business experts note that some enterprises, far from all, have a real social media strategy based on a real web monitoring and community management. For example, as you can read on the last Altimeter group’s white paper on social business, there is different stage of maturity (planning, presence, engagement, formalized, strategic, converged) and the majority is far from the strategic or converged level where the internal collaboration is part of the strategy.

However in an enterprise 2.0 logic, the integration of the  the external flow with the internal flow in a collaborative perspective is most of the time to set up. This in and out process remind the monitoring one. How to be inspired by it, let’s see that.

Continuer la lecture →

Management 2.0 : a Western Way ?

Publié le par
3

As I travelled a lot in South-East Asia ( especially Viet Nam), cultural management issues have always interested me. But I finally realized that I had never discussed this issue in terms of management 2.0. Last time I was in China to organize focus groups and interviews about these management issues, and I was able to dig more precisely into the problem.

Continuer la lecture →

Informal learning : the Bene Gesserit way

Publié le par
4

benegesseritWhen you talk about social business, social collaboration, social learning, rapidly the question of informal learning come up. Informal learning is difficult to avoid, since 80% of learning in the company is informal in nature, as stated Jay Cross, author of Informal Learning. So does it mean, that we have nothing to do to try to improve it ? Here is my take through a quick bend by the famous Franck Herbert’s novel, Dune and his famous Bene Gesserit.

Continuer la lecture →

Towards social business : dos and don’ts

Publié le par
2

do_dont2There is a long time (about three years) I haven’t published this type of article on this blog about dos and don’ts and social business. But when Gartner released a prediction that through 2015, a whopping 80% of social business efforts will fail to achieve their intended benefits, hampered by « inadequate leadership and an overemphasis on technology », back to basics is may be not a bad idea. So here is a  commented list of dos and don’ts.

Continuer la lecture →