At the end of theÂ XIXÂ century, the contrast between blue-collar and white-collar was important and helped in strengthening the class war concept. The first still being treated worse than the second. With the digitization of business, when more and more things are automated, are we going toÂ reinforce this pattern?
Last week, took place the #HubForumÂ under the titleÂ connect, transform or die. InÂ strong resonance with this topic, I’ve been a speaker, under Publicis Consultants Netintelligenz (MSLGROUP) tag, to talk about digital transformation during ten minutes stage (short one, so you have to be sharp).
Congrats @aponcier for your speech at the #HUBFORUM : for me, the most inspiring with the one of @matfree (DigitasLBI president for France) #PublicisRocks
As we already discussed on this blog, digital transformation is the new Holy Grail for companies. 88% of them have set up a digital project according last Altimeter Group’s research, however, let’s be frank, we are far from a real digital transformation. Things are moving, but the realization is just a first stage. Only if we agree of what isÂ a digital project.
The digital transformation is the current Holy Grail of business (also known as Enterprise 2.0, social business), but our leaders have the same problem as the Knights of King Arthur, where to seek and with whichÂ knights?