Gamification is a buzz word, and can be use for many thing with some misuses. But in this post, it is more about the possible drifts related to this process which should lead the employees to be more engaged. Between a volontary engagement and one obtain in a more sneaky way, the spirit is not really the same. Behind some processes which should be funny, you can see a mean to put people under pressure.
Few time ago, I was a speaker for the convention of the national association for social housing. The purpose of this post is not to present my speech about enterprise 2.0, but to give you a feedback of  what I have heard about social housing experimentations. Was the ROI the center of the experimentation, not really, others issues were more important. Let’s see which one…
I think you already know that, but just in case, in a social business project, more widely for an organization tranformation project, communication is essential, and unfortunatly too often underestimate. But when you listen feedbacks about enterprise 2.0 this part is always highlight. You need to share messages with your employees, managers, the top management. Ok, so you have feeling that the title of this post is not related to this issue. Not really, let’s see why.
There is one year, I’ve written an article wich compared the presidential elections and the entreprise 2.0. This month the french president has celebrate is one year birthday at the Elysée. It’s the occasion to translate this article.
Launch a social business project is like a presidential election. There is the pro and the con, the pledge, the spin doctors (consultants)… and if your project is validated, you’ll have to deliver. Let’s see that in details.
Often people wonder if they have to begin to deploy an enterprise social network inside to develop a collaborative culture, or begin by a social media presence on the internet. The good point is more and more people don’t ask why they have to do that, but how they’ll do it. People like the Altimeters group has an answer, because for them the internal transformation is there to help you to scale up your social media strategy. If their study is a good one, may be there is few more details to answer to this issue.