Archives par mot-clé : social business

Social Business : begin by a social media strategy or deploy an enterprise social network first ?

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Often people wonder if they have to begin to deploy an enterprise social network inside to develop a collaborative culture, or begin by a social media presence on the internet. The good point is more and more people don’t ask why they have to do that, but how they’ll do it. People like the Altimeters group has an answer, because for them the internal transformation is there to help you to scale up your social media strategy. If their study is a good one, may be there is few more details to answer to this issue.

 

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Toward social business : more a garden than a highway

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Last week I’ve make a blog post about social business changenightmare. One way to avoid it is related to change management (THE WORD, even if now it is not the same concept than during the 90’s), to support your organization transformation, so a a change of mindset and a cultural evolution toward social business.

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Social business : your worst nightmare ?

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t-shirt_1984_george_orwell-2Most of the time, though leaders or consultants  show social business/ enterprise 2.0 as the model of the next enterprise, the one which make match successful business and well being for the employees in a win-win mode. Are you sure ? Usually this issue of social business is focus on the enterprise social network, and that’s just a tool. So the result is related to what you do with this tool. When you see how ours organizations currently run, are you undoubted that we go in the right way for a better world, or a worse one ?

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Social business : internal communities, asking the right question to begin

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Often inside enterprise, collaboration existing through communities inside an enterprise social network. Quickly, one of the main governance issue is about the opening communities process. The two main models are top-down approach (the decision is at a steering committee level) or a bottom-up approach (anyone can open a community without asking to anyone). Whatever the process, related to the company culture, here is a list of question to ask yourself before opening communities.

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Are you ready for social business ?

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Many influenceurs of the enterprise 2.0 (as I a part of), seem to give the impression that things could be easy with the right person and the right methodology. Guaranteed success.  Of course not, there is not THE methods, and no one can say, ok I am hundred percent sure what it will run. You so many issues like organization culture, management, willing of a real transformation into a social business organization…

So if the social business seems to be an answer to many issues that the enterprise has to deal with, it doesn’t mean that your organization is ready to transform or accept the challenge for many good or bad reasons.

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