Community management : c’est moins une question de gestion que de rendre les autres actifs

community_manager_mindAujourd’hui, comme tous les vendredi, toujours dans le cadre de nos petits détours par le monde anglo-saxon un article du blog de Yammer sur le community management interne. Trois petites précisions, le titre n’est pas celui de l’article original, c’est celui twitté par mes amis du @TheCR. Le choix de l’article est un petit clin d’oeil aux équipes européennes de Yammer que j’ai eu le plaisir de rencontrer la semaine dernière (merci Karl pour l’invitation à votre soirée). Et enfin, quand on parle de Yammer, j’ai remplacé par le RSE, car ces conseils sont valables pour toutes les plateformes.

Alors les principaux points de l’article :

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Management 2.0 : Leadership and Collaboration

Leadership 1Many managers are concerned about their status as part of a collaborative organization. While their role is changing, their behavior will have to evolve as well. Being a manager, does not mean being a leader or to have a leadership attitude. Yet, in the context of a collaborative organization, managers will especially need to show leadership. Ie. move from managerial skills to a position of leadership.

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Social Business : Faites de vos collaborateurs les ambassadeurs de votre marque

Aujourd’hui, comme tous les vendredi, toujours dans le cadre de nos petits détours par le monde anglo-saxon un article de Nisha Raghavan pour vous parler des ambassadeurs de marque. Je travaille pas mal sur ces questions en ce moment, donc autant vous fair partager mes lectures et réflexions. Voici les principales idées de l’article avec ma façon de voir les choses.

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Management 2.0 : Innovation Across the Enterprise

The history always gave a competitive advantage to nations as to companies which knew how to get organized according to their time. The empire of Charles-Quint was a model of decentralized organization, quite as Caesar for the logistics of his armies.

In the late 90s, the Japanese manufacturers had ensured a competitive advantage through their organizations, by breaking the barriers between business line and support services of the company. We find in these examples an issue of organizational innovation.

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Social Business is a Contact Sport like Rugby

This article follows a chat with Frédéric Domon of social learning. We are both former rugby players and we found a lot of point in common between rugby and the social business. Of course the same analysis could be done with others sports like basketball for instance. If rugby is a ruffian’s game played by gentlemen, is the Enterprise 2.0 implemented by gentlemen (if they keep the spirit), in a ruffian’s world ?

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