Social business : Les défis à venir de l’entreprise digitale

atelier-digital-marketingAujourd’hui, comme tous les vendredi, toujours dans le cadre de nos petits détours par le monde anglo-saxon un article de Dion Hinchcliffe revient sur les transformations sur la manière de gérer votre stratégie digitale, pour pouvoir répondre pleinement aux besoins croissant des entreprises. Voyons cela en détails.

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The new challenges of management at the digital time

Oracles management announced for the last ten years the death of traditional organizations: welcome to the digital economy, the network organization and the dematerialized management. However, the forescast seems to become reality : we have to accept the fact that our old organization are dying and that opens a new era in the life of organizations. Therefore, let’s try to isolate the features of a radically new management which we call here « management 2.0. »Â We shall take a particular angle: in what does this evolution towards a management 2.0 modify in a deep way the use that we make of information technologies,  which the smartphone is the most visible emblem ? The original post in French is here.

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